Centerforce Launches New Website

Centerforce, a manufacturer of performance clutches and flywheels, has announced the launch of its all-new consumer-friendly website, www.centerforce.com. The company’s new site features a redesigned layout with year, make, model search and faster load times for easier browsing, the company said, as well as an improved dealer search function that allows customers to locate nearby Centerforce… Continue reading Centerforce Launches New Website

VP Racing Fuels Partners with Speed Society on Streetwear Line

VP Racing Fuels has entered into a licensing agreement with Speed Society to launch its first line of The Racing Class streetwear, the companies announced. “Speed Society is widely regarded as the largest automotive network in the world and a leader in automotive lifestyle apparel, car club, content creation, and car giveaways,” said Bob Merz, Director of… Continue reading VP Racing Fuels Partners with Speed Society on Streetwear Line

Brembo Establishes Venture Capital Branch to Invest in Startups

Brembo, the manufacturer of braking systems, has launched a new venture capital branch, Brembo Ventures, the company announced. According to the company, Brembo Ventures will strategically invest in technology startups that are active in artificial intelligence, big data, sensors, mechatronics, energy efficiency and sustainability, with solutions that can be applied in the automotive sector in… Continue reading Brembo Establishes Venture Capital Branch to Invest in Startups

Turn 14 Distribution Adds VMP Performance to Line Card

Performance parts distributor Turn 14 Distribution has added VMP Performance, a manufacturer of supercharger kits for late-model Ford Vehicles, to its line card, the company announced. “VMP Performance is the first stand-alone supercharger brand we have added to the Turn 14 Distribution line card. The company builds supercharger kits along with a variety of upgrades… Continue reading Turn 14 Distribution Adds VMP Performance to Line Card

Fox Factory Partners with Society of Women Engineers

Fox Factory has formed a new partnership with the Society of Women Engineers (SWE), the company announced. In addition to the annual partnership, the company will make an appearance at the SWE National Conference held in Houston, Texas, Oct. 20-22, to recruit professionals for Fox’s summer internship program and engineering positions, the company said. As… Continue reading Fox Factory Partners with Society of Women Engineers

EnerSys to Debut ODYSSEY Battery IndyCar at 2022 AAPEX Show

EnerSys, the manufacturer of ODYSSEY batteries, will debut its ODYSSEY battery-branded No. 3 Team Penske IndyCar Chevrolet at the 2022 AAPEX Show, the company announced. 2021 IndyCar Series Rookie of the Year, Scott McLaughlin, drove the racecar to victory during its first series race appearance at the Mid-Ohio Sports Car Course in July 2022, the company said.… Continue reading EnerSys to Debut ODYSSEY Battery IndyCar at 2022 AAPEX Show

RANDYS Worldwide Promotes Delapenha to National Sales Director

RANDYS Worldwide has promoted Andrew Delapenha to national account director, the company announced Delapenha began as a sales account manager with RANDYS in 2013. After six years with the company, he moved on to multiple positions with the University of Washington and Boeing, the company said. “Both opportunities allowed me to grow as a leader… Continue reading RANDYS Worldwide Promotes Delapenha to National Sales Director

Road to Indy Rebrands

Andersen Promotions has unveiled new branding for the opening steps of the Road to Indy, the company announced. Moving forward, the collective branding for the driver development program will be known as the USF Pro Championships. USF Juniors Presented by Cooper Tires – formerly a pre-step on the Road to Indy – will now become… Continue reading Road to Indy Rebrands

NGK Spark Plugs Appoints New Director of Aftermarket

NGK Spark Plugs has appointed Kirt Denman as its new director of aftermarket, the company announced. With 35 years of experience in the aftermarket, Denman will serve as a leadership team member and be responsible for developing a strategy to achieve established company goals, the oversight and shared strategy of all sales and marketing programs,… Continue reading NGK Spark Plugs Appoints New Director of Aftermarket

SPEEDVISION to Return as Streaming Channel

The SPEEDVISION television network is returning as a free ad-supported television streaming (FAST) network, the company announced. The returning platform will be helmed by Robert Scanlon, a co-founder of the original network in 1995. SPEEDVISION will debut with more than 500 hours of content as a free ad-supported television (FAST) network with a lineup that… Continue reading SPEEDVISION to Return as Streaming Channel

Borla Exhaust Partners with AudioControl to Create EV Exhaust Sound System

Borla Exhaust has formed a new partnership with AudioControl, a provider of aftermarket audio solutions, to create the Borla Active Performance Sound System for electric vehicles, the companies announced. David Borla, VP of marketing and sales at Borla, aimed to bring the sensory excitement of driving to EV drivers, the company said. With its many… Continue reading Borla Exhaust Partners with AudioControl to Create EV Exhaust Sound System