Mothers Named Official Car Care Partner of Cars & Bids

Mothers, maker of car care products since 1974, announced that it has become the official car care partner of Cars & Bids.

Cars & Bids was built for the enthusiast who reads every line of a listing, rewatches a Doug DeMuro review to catch every quirk and feature, and has strong opinions about what makes a car worth owning, company officials stated in a press release. It’s a community that values condition, originality and the details that separate a good car from a great one.

Mothers has spent over 50 years earning trust with that same audience, from major motorsports to the country’s most recognized enthusiast events, so Cars & Bids is a natural extension of that presence, noted the release.

Cars & Bids brings together a highly engaged group of enthusiasts actively participating in the market. Doug DeMuro, founder of Cars & Bids, has a YouTube channel with more than 5 million subscribers and over 2 billion views. These are viewers who choose to spend 20 to 40 minutes watching detailed car reviews, a level of engagement that’s increasingly rare and highly valuable, the company said.

“Mothers has been a staple of car culture for over 50 years, and their fantastic products make them an easy choice to be the official car care partner for Cars & Bids,” said DeMuro. “Everyone knows I’m obsessive about all the details of cars, and I’m thrilled to work with a local, family-owned Southern California icon that feels the exact same way.”

Built for Where Enthusiasts Already Are

Mothers has appeared across DeMuro’s YouTube reviews, been part of THIS CAR POD!, and featured in segments like “In Detail with Mothers” on the newly launched Key by Cars & Bids channel. So, whether it’s a full DeMuro review, a quick scroll through social, or the weekly rhythm of Cars & Bids, Mothers says it will be there in the places enthusiasts already spend their time. The approach reflects a shared focus on credibility and long-term relevance over traditional placement.

Beyond the content, Mothers is part of the day-to-day environment at Cars & Bids, with products on hand and in use as the team works with the kinds of vehicles enthusiasts care about most, the company said.

“First thing I do most mornings, coffee in hand, is check the latest listings on Cars & Bids,” said Shane Christman, vice president, marketing at Mothers. “I don’t just understand this audience, I’m part of it. These are the cars enthusiasts actually care about. The manual swaps, the well-kept survivors, the ones with paint so preserved it deserves to be maintained the right way. That mindset lines up perfectly with how Mothers has always approached car care. It’s about taking pride in what you have and keeping it at its best.”

According to company officials, collaborative sweepstakes, co-branded merchandise and curated Mothers x Cars & Bids product bundles are already in the works.