Bestop Partners With Heather Storm for New Online Video Series

Bestop and television personality Heather Storm have partnered to create a new digital automotive series, the company announced. The series, Heather Storm Off Road, will follow Storm, who recently moved from Los Angeles to a small town in Colorado, as she connects with the off-road community, and learns about the vehicles and adventures in her… Continue reading Bestop Partners With Heather Storm for New Online Video Series

Yokohama Tire Celebrates NORRA Mexican 1000 UTV Class Win

Yokohama Tire is celebrating after Team Yokohama driver Kristin Matlock secured victory in the UTV class at the Yokohama NORRA Mexican 1000, the tire manufacturer announced. Kristin Matlock beat her husband Wayne Matlock by 1.46 seconds to win the UTV class and finish third overall. She also became the first woman ever to win the… Continue reading Yokohama Tire Celebrates NORRA Mexican 1000 UTV Class Win

THE SHOP Accepting Submissions for Made in the USA Product Section

THE SHOP is now accepting press releases for its Made in the USA new product section, coming up in the magazine’s July print issue. Deadline for entries is Friday, May 12. Each July, THE SHOP shines a spotlight on American-made components with a special Made in the USA roundup. Manufacturers are invited to submit a… Continue reading THE SHOP Accepting Submissions for Made in the USA Product Section

DPI Off-Road Brands Joins Auto Parts 4Less Online Marketplace

DPI Off-Road Brands has joined the Auto Parts 4Less Group online marketplace, AutoParts4Less.com, the companies announced. DPI Off-Road is headquartered in Phoenix, Arizona, maintains three distribution centers in West Jordan, Utah, Denver, Colorado, and Atlanta, Georgia, and operates a satellite facility in Cedar City, Utah. The company offers a comprehensive range of suspension parts and… Continue reading DPI Off-Road Brands Joins Auto Parts 4Less Online Marketplace

Georgia Tint World Completes Custom Job for Steve Harvey

The Tint World location in Chamblee, Georgia, recently completed a custom project for television personality Steve Harvey, the company announced. The Atlanta-area retailer built a custom Omega Psi Phi-themed Polaris Sportsman 570 for Harvey with the following features: Painted Purple Chrome Wrapped in Omega Yellow Custom Wheels Custom Headlight & Taillights Racesport Light bar Underglow… Continue reading Georgia Tint World Completes Custom Job for Steve Harvey

Jeep Celebrates 20th Anniversary of Jeep Beach

The Jeep brand celebrated the 20th anniversary of Jeep Beach in Daytona Beach at the annual Jeep gathering, the automaker said. The event drew more than 230,000 attendees and 30,000-plus Jeep SUVs, organizers said. Making an appearance on the beach was the Jeep brand’s new 2024 Jeep Wrangler 4xe and 392, as well as the… Continue reading Jeep Celebrates 20th Anniversary of Jeep Beach

Mitch Williams Joins RIGID Industries

RIGID Industries has appointed Mitch Williams as its new president, the company announced. “Mitch Williams is a seasoned leader with a proven track record in the industry,” said Doug Wolma, president of safety solutions for Clarience Technologies, the parent company of RIGID Industries. “RIGID continues to grow and today enjoys its position as the preferred… Continue reading Mitch Williams Joins RIGID Industries

Martin & Company Named Agency of Record for D&C Designs

Martin & Company has been named Agency of Record for D&C Designs, the company announced. In 2014, two Brothers Danny and Chris Wehunt founded D&C Designs and offer a selection of Jeep and off-road lighting products. “Martin & Company is one of just a few agencies specializing in the specialty aftermarket,” said D&C Designs President… Continue reading Martin & Company Named Agency of Record for D&C Designs

Quadratec to Celebrate Jeeps & Java Anniversary

Quadratec is celebrating the 10th Anniversary of its Jeeps and Java events with a Jeep meet at its Pennsylvania headquarters, the parts retailer announced. The event will recognize the 10th anniversary of the first Jeeps and Java event and be open to all Jeep enthusiasts. Scheduled for April 30, the meetup will feature coffee, donuts… Continue reading Quadratec to Celebrate Jeeps & Java Anniversary