Tag: Off-Road & 4×4

Cummins Launches New Brand for Green Power Business

Cummins has launched a new brand for its green and new power business, the company announced. The new brand, Accelera, will focus on zero-emissions solutions for its product portfolio, the company said, including hydrogen fuel cells, batteries, e-axles, traction systems and electrolyzers, to sustainably power a variety of industries. Amy Davis, who has led the… Continue reading Cummins Launches New Brand for Green Power Business

AWE Launches Full ACES & PIES Data Program

AWE has completed an 18-month project to convert all data into the ACES and PIES, the company announced. The change in format aims to improve importing and updating data across its network of dealers, AWE representatives said. The brand worked with the data team at PDM Automotive, which serves as the backbone of AWE’s data… Continue reading AWE Launches Full ACES & PIES Data Program

Rebelle Rally Partners with Pennzoil

The Rebelle Rally, an off-road navigation rally for women, has entered into a new partnership with Pennzoil, event officials announced. As part of the relationship, Pennzoil will support the rally, its collaborative mechanics program, and the training arm of Rebelle known as Rebelle U. The Rebelle Rally Mechanics program is a pool of mechanics who… Continue reading Rebelle Rally Partners with Pennzoil

MAHLE Aftermarket Renews Partnership with RTR Motorsports

MAHLE Aftermarket has renewed its sponsorship with RTR Motorsports for the 2023 season, marking six years of collaboration, including serving as a sponsor on the organization’s numerous racecar entries in the Formula Drift and Ultra4 racing series, the company announced. As part of the partnership, RTR Motorsports team will also remain a member of the… Continue reading MAHLE Aftermarket Renews Partnership with RTR Motorsports

Hold Me Tight: Performance Clutch Systems

Establish a strong relationship with your clutch suppliers. (Photo courtesy mcleodracing.com)

This article originally appeared in the April 2023 issue of THE SHOP. The continued excitement around manual shifting from a loyal group of racers and street enthusiasts means the clutch market remains strong, even amid all the new developments happening with automatic transmissions. In fact, the clutch market is seeing plenty of advancements of its… Continue reading Hold Me Tight: Performance Clutch Systems

RealTruck VP Riser Named to ORBA Board of Directors

RealTruck Vice President of Marketing, Lee Riser, has been appointed to the Off-Road Business Association (ORBA) board of directors, where she will serve as the organization’s only female member, the company announced in celebration of International Women’s Day. “I’m thrilled to join the ORBA board of directors,” said Riser. “ORBA is at the forefront of… Continue reading RealTruck VP Riser Named to ORBA Board of Directors

Turn 14 Distribution Adds Daystar to Line Card

Performance parts distributor Turn 14 Distribution has added Daystar to its line card, the company announced. “Daystar offers a wide range of products for the off-road market, with its core product offering in the lift/leveling space. Complementary products include bushings, engine mounts, track bars, and recovery items. This wide range of product categories covers popular… Continue reading Turn 14 Distribution Adds Daystar to Line Card

E.C.D. Automotive Design Announces Merger, Stock Listing

E.C.D. Automotive Design has announced new plans to go public, the company announced. E.C.D., the Florida-based Land Rover restomod builder, and EF Hutton Acquisition Corporation (EFHT), a special purpose acquisition company formed by a division of Benchmark Investments, an investment bank, will merge, making E.C.D. a wholly owned subsidiary of EFHT. Following the merger, EFHT… Continue reading E.C.D. Automotive Design Announces Merger, Stock Listing

Tread Lightly! Partners with Firestone

Firestone has formed a new partnership with Tread Lightly! to promote responsible and sustainable off-roading through cross-brand marketing and other activities, the organizations announced. “Through Tread Lightly! trail cleanups and conservation efforts, Firestone is excited to improve and protect America’s trails for future generations,” said Merritt Gilbert, director of consumer marketing, Bridgestone Americas. The collaboration… Continue reading Tread Lightly! Partners with Firestone

Fox Factory Acquires Custom Wheel House

Fox Factory has signed an agreement to acquire Custom Wheel House, a family of brands that includes Method Race Wheels, Tensor Tire and GMZ Race Products, from Thompson Street Capital Partners and other sellers, the company announced. The purchase price for the transaction, which is subject to customary adjustments, is valued at $131.6 million, the… Continue reading Fox Factory Acquires Custom Wheel House

iKamper to Open First Brick-and-Mortar Store

Ahead of camping season, iKamper is set to open its first brick-and-mortar store next month in Kent, Washington, the company announced. Designed to be a hub for local outdoor enthusiasts, the iKamper storefront will play host to educational events, community meetups, and various fun get-togethers to support the iKamper community in the Pacific Northwest, company… Continue reading iKamper to Open First Brick-and-Mortar Store

Meyer Distributing Adds Baja Kits to Line Card

Meyer Distributing has added Baja Kits suspension systems and accessories to its line card, the distributor announced. Baja Kits originally evolved from decades of first-hand off-road racing experience, the company said, with owners Jordan and Jonathan Brenthel using the knowledge they gained competing against the world’s best racers to develop its products. “We’re excited to… Continue reading Meyer Distributing Adds Baja Kits to Line Card