Off-Road & 4×4
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News
A Theme Song for Auto Repair Shops?
Call it a modern country rock tune for technicians. As Leads Near Me gets ready to kick off its first…
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News
King of the Hammers Partners With FIRMAN Power Equipment
FIRMAN Power Equipment has been named the Official Portable Generator of King of the Hammers, organizers of the off-road race…
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News
SBN Bronco Auction Raises $59K for SEMA Cares
The 2021 Ford Bronco Wildtrak–built exclusively by female automotive professionals and enthusiasts–first debuted at the 2022 SEMA Show…
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Features
Honda Improves Off-Road Performance for 2024 Ridgeline
The pickup will be available in Honda’s TrailSport trim, which adds all-terrain tires, an off-road-tuned suspension and underbody protection…
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News
Builds of the SEMA Show Overland Experience
SEMA provided a peak at some of the builds in the SEMA Show’s dedicated overlanding exhibit, the Overland Experience. Now…
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Features
AEV Unveils Sierra Grande Concept
The adventure truck is built on a GMC Sierra HD AT4X and features upgraded suspension components, underbody protection, a winch,…
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From Our Partners
Featured Product: Pop & Lock® Trailer Lockbox
With the new, weather-resistant Trailer Lockbox you can enjoy outdoor activities without the worry of losing your keys on the…
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News
The Wheel Group Plans Expanded SEMA Show Presence
The Wheel Group (TWG), a manufacturer and distributor of automotive wheels, tires and vehicle accessories, is expanding its presence and…
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News
Yokohama Tire Named Official Partner of Tread Lightly!
Yokohama Tire is now an official partner of Tread Lightly!, the U.S-based nonprofit organization dedicated to promoting responsible outdoor recreation…
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News
ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show
ICON Vehicle Dynamics will unveil a custom-built 2023 GMC Canyon AT4 at the upcoming 2023 SEMA Show, the company announced.…
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News
The Wheel Group Names New CEO
The Wheel Group has appointed Dave Albert as its new CEO, the company announced. Current CEO David Williams will be shifting…
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News
Yokohama Tire to Support Forsberg Racing’s NORRA 500 Effort
Formula Drift champion Chris Forsberg will compete in a production class 2023 Nissan Frontier PRO-4X modified with NISMO off-road parts…
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News
Race Sport Lighting Partners With Synergy Marketing
Race Sport Lighting has named Synergy Marketing as its new 12-volt representative firm for the states of Texas, Oklahoma, Louisiana,…
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Features
Hosting an Open House
This article originally appeared in the November 2023 issue of THE SHOP magazine. Open house, grand opening, launch, debut, introduction,…
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Features
FOX Factory PVD Unveils Rocky Ridge K2 Chevy Silverado 1500
The pickup is equipped with a 6-inch BDS Suspension lift system, 35-inch all-terrain tires, a cat-back exhaust system and more…