RANDYS Announces Total Takeover 2 Dealer Promotional Day

For the second consecutive year, RANDYS will hold its Total Takeover event, involving a shop focus on specific brands.

Following the success of last year’s inaugural Total Takeover, which showcased Yukon Gear & Axle as the installation brand, the company has announced a bigger lineup for Total Takeover 2.

“We were very excited about how the Yukon Total Takeover supported our installers in building their brands and their business in their local market. The day gave the shops a reason to put on an event, invite customers in for show-and-tell, provide lunch and just have a reason to celebrate the day,” said Neal Hollingsworth, vice president of marketing at RANDYS.

For 2023, Total Takeover saw Yukon Gear & Axle set the stage with over 100 installers signing up to participate. Dealers across the country offered special pricing on products and installation, transforming the day into a memorable event with the support of Yukon marketing and PR, according to the company.

Building on that success, Total Takeover 2 will feature three brands: ICON Vehicle Dynamics, Dynatrac and Carli Suspension. Dealers who join the program will receive a number of benefits, including custom marketing graphics tailored to their business, discounts on participating brands, crew T-shirts and shop banners, according to the company.

Brand marketing groups will collaborate closely with installers on social media initiatives, ensuring widespread awareness within their communities, officials added.

Installers looking to participate in this year’s Total Takeover 2 can sign up at www.randysww.com/total-takeover-2