ECD Automotive Design Announces Record-Setting Custom Defender 90

ECD Automotive Design Inc. (ECD), announced a recent sale of a highly customized Electric Land Rover Defender 90 for more than $400,000, the highest sales price to date and more than 20% above the ECD’s average selling price.

“This Defender is a true work of art for a highly discerning client,” commented Scott Wallace, ECD’s chief executive officer. “We provided the client with an immersive experience where they drove the design process – selecting from a near limitless range of features, upgrade options, and additional luxury touches that reflected their individual lifestyle. The result was a Defender 90 with a second-generation EV powertrain, making it environmentally friendly and powerful, in a breathtaking package.”

The fully customized, ‘one-of-one’, EV Defender 90 has a soft-top and is outfitted with a second-generation fast charge EV system. The vehicle features also include upgraded air suspension, a wide body kit, a classic dash, and an interior with Spinneybeck leather features and Recaro electric racing seats.

“Choice and customization are the key drivers of our unit economics. The more choice and customization we provide to customers, the more value we provide customers and the higher ASP we can command,” added Wallace. “This drives incremental profitability for our business. Our customers are eager for luxury appointments and performance enhancements, and we are committed to meeting this demand with the highest quality components and features.”

In the coming months, ECD will introduce additional options including new axle upgrades with enhanced performance, retractable side steps, rear in-car entertainment packaged in a new console surround similar to Tesla as well as an electric folding roof system.

The sale above the $400,000 threshold demonstrates the continued inclusion of value-added features, luxury appointments, and quality of life enhancements that are embraced by ECD customers.