Turn 14 Distribution Hosts Easter Jeep Safari Event

Performance parts distributor Turn 14 Distribution hosted an event at the annual Easter Jeep Safari in Moab, Utah, the company announced. During the Turn 14 Distribution Ultimate Easter Jeep Safari Experience presented by ARP, the parts distributor hosted 40 invitees with 19 vehicles for a ride on the Metal Masher trail. The experience included an… Continue reading Turn 14 Distribution Hosts Easter Jeep Safari Event

Bring a Trailer Partners With Michelin

Automotive auction platform Bring a Trailer (BaT) has partnered with Michelin, the global tire and mobility company, to create product education materials, brand engagement and charitable promotions, the companies announced. The partnership will include a variety collaboration elements, the companies said, including co-promotion of the brands to their respective audiences, developing educational content, special discounts… Continue reading Bring a Trailer Partners With Michelin

Goodguys Previews North Carolina Nationals

Goodguys Rod & Custom Association is continuing its 40th season in Raleigh, North Carolina, at the 8th North Carolina Nationals, the event series announced. Scheduled for April 21-23 at the North Carolina Fairgrounds, the event will include muscle cars, vintage hot rods and classic trucks competing for a Finalist award to qualify for the Goodguys… Continue reading Goodguys Previews North Carolina Nationals

SEMA Launch Pad Special to Premiere April 15

SEMA Launch Pad, the automotive aftermarket product-pitching competition, will be featured on a nationwide television special premiering on April 15 on the History Channel, SEMA officials announced. Viewers will watch the final five finalists make their way to Las Vegas, where they pitch their products and ideas in front of a live crowd and a… Continue reading SEMA Launch Pad Special to Premiere April 15

CES 2023: Technology & the Automobile

The Consumer Electronics Show in Las Vegas highlights the space where automobiles and technology converge. (Photo courtesy Consumer Technology Association)

This article originally appeared in the May 2023 issue of THE SHOP magazine. There’s no doubt that as cars go electric and become laden with more tech, it may be more accurate to consider them electronic devices with tires. That’s why the Consumer Electronics Show in Las Vegas is such a hotbed for automakers. While… Continue reading CES 2023: Technology & the Automobile

Gold Eagle Brands Extends GRIDLIFE Sponsorship

Gold Eagle Company, manufacturer of STA-BIL and 303 products, is continuing its partnership with the GRIDLIFE Festival Tour and official sponsorship of TrackBattle, the event’s time attack class, the company announced. STA-BIL is designated for 2023 as GRIDLIFE’s Official Performance Chemicals and 303 is the event’s Official Appearance Products line. GRIDLIFE is a series of… Continue reading Gold Eagle Brands Extends GRIDLIFE Sponsorship

Goodyear Reveals Commemorative Tire for Darlington NASCAR Race

In celebration of Goodyear’s 125th anniversary this year, The Goodyear Tire & Rubber Company is using a special sidewall logo design for the Official Throwback Weekend of NASCAR at Darlington Raceway. The vintage logo sidewall design features the historic Goodyear Wingfoot logo, originally created in 1898, and coincides with the special 75th anniversary NASCAR Throwback… Continue reading Goodyear Reveals Commemorative Tire for Darlington NASCAR Race

Student-Restored Mercedes-Benz to Appear at Pebble Beach Concours

A 1953 Mercedes-Benz 300 S Cabriolet, entirely restored by McPherson College Automotive Restoration program students, has been accepted into the Pebble Beach Concours d’Elegance and will be shown at the event later this year, the school announced. “We set a bold vision 10 years ago to show a car at Pebble Beach, and I was… Continue reading Student-Restored Mercedes-Benz to Appear at Pebble Beach Concours

Mullin Museum to Host Automotive Art Exhibit

The Mullin Automotive Museum will host a new art exhibition highlighting the works of visual artist Keith Collins, the museum announced. Collins, whose work explores the automotive realm, portraiture, music, sports and abstract genres, will showcase 20 art pieces influenced by the Mullin Automotive Museum collection, museum curators said. Titled “ArTexture,” the exhibit will spotlight… Continue reading Mullin Museum to Host Automotive Art Exhibit

Yoshihara Makes TC America Debut With Pit+Paddock Sponsorship

Daijiro “Dai” Yoshihara made his TC America debut with support from industry organizations Pit+Paddock, ARP and ENEOS, the driver announced. Yoshihara made his official race debut with the Florida-based Victor Gonzalez Racing Team (VGRT) at Sonoma Raceway on April 1. Pit+Paddock, ARP and ENEOS will serve as title sponsors for Yoshihara’s SRO campaign, while Turn… Continue reading Yoshihara Makes TC America Debut With Pit+Paddock Sponsorship

Overland Expo Launches New YouTube Series

Overland Expo editorial hub The Compass has launched a new video series, the overlanding event organizers announced. “Overlanding News,” a bi-weekly YouTube series, will feature Overland Expo personalities Nick Jaynes and Rick Stowe as hosts, and cover overlanding industry news, including trending topics, gear reviews and more. Watch the first episode below:

AAPEX Now Accepting Proposals for Pre-Event Webinars

AAPEX is accepting submissions for its four pre-event general education webinars, event officials announced. The hour-long webinars will be offered in June, July, Sept. and Oct., leading up to AAPEX 2023 in Las Vegas, Nevada, the organization said. Proposals should be geared toward all automotive aftermarket professionals and will be reviewed on a rolling basis,… Continue reading AAPEX Now Accepting Proposals for Pre-Event Webinars