SEMA Launch Pad Special to Premiere April 15

SEMA Launch Pad, the automotive aftermarket product-pitching competition, will be featured on a nationwide television special premiering on April 15 on the History Channel, SEMA officials announced.

Viewers will watch the final five finalists make their way to Las Vegas, where they pitch their products and ideas in front of a live crowd and a panel of industry judges at the SEMA Show. The panel of judges includes Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (DUB), and Alex Parker (Redline Detection). The participants will be competing for a grand prize valued at $92,000, including $75,000 in cash.

“2022 was the first year the SEMA Launch Pad was introduced to a nationwide television audience, and the response was fantastic,” said RJ de Vera, VP of Marketing at SEMA. “We are excited to once again have the potential life-changing competition showcased on the History Channel. Viewers will be amazed and inspired with each contestants’ innovation and perseverance. It’s the American dream unfolding right in front of your eyes.”

The TV special will air on the History Channel on April 15 at 9:00 a.m. ET/6:00 a.m. PT.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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