OPTIMA Batteries Completes All-Electric Off-Road Rally

OPTIMA Batteries completed its first-ever electrified off-road vehicle event during the King of the Hammers race week, the company announced. The event was a poker-run style rally, where participants explored Johnson Valley, California in their own electric vehicles. The tour was designed as an entry-level off-road adventure and did not require any vehicle modifications, though… Continue reading OPTIMA Batteries Completes All-Electric Off-Road Rally

Keystone Automotive Previews 2023 BIG Show Schedule

Keystone Automotive Operations has offered a preview for its annual BIG Show, scheduled for Feb. 10-11 at the Gaylord Rockies Resort and Convention Center in Aurora, Colorado. The annual business-to-business networking event features receptions, automotive aftermarket supplier exhibits, new products, show vehicles, special presentations, and education, along with show-only sales and promotions, the company said.… Continue reading Keystone Automotive Previews 2023 BIG Show Schedule

PROJECT X Named Official Lighting Partner of Ultra4

PROJECT X has been named the Official Lighting Partner of Ultra4 USA for the 2023 and 2024 race seasons, the company announced. PROJECT X first began participating in Ultra4 USA in 2021, with support from brand ambassadors Vaughn Gittin Jr. and Loren Healy’s unlimited class race cars, the company said. “We are excited to join… Continue reading PROJECT X Named Official Lighting Partner of Ultra4

Firstech Announces 2023 Installer Training Dates

Firstech, the Seattle-based manufacturer of Compustar, DroneMobile, and Momento products, has released its calendar for in-person training events through the end of the July, the company announced. Starting in April, Firstech will resume MyFirstech Academy, a two-day training course for installers. Installers of all levels are invited to Firstech’s Dallas or Seattle offices to receive… Continue reading Firstech Announces 2023 Installer Training Dates

Washington, D.C. Auto Show Reports Attendance Increase

The Washington, D.C. Auto Show saw a 107% increase in year-over-year attendance, show officials reported. “Ecstatic. That is how we feel. Ecstatic to see lines of guests wrapped around the outside of the Convention Center just waiting to come in. Ecstatic to hear the great return of investment our exhibitors experienced. Ecstatic to see what… Continue reading Washington, D.C. Auto Show Reports Attendance Increase

Wilwood Named Official Disc Brakes of Triple Crown of Rodding Show

The Triple Crown of Rodding Show has named Wilwood Disc Brakes as the Official Disc Brakes of the event, the company announced. Scheduled for Sept. 8-9, the Triple Crown of Rodding show will be held at the Nashville Superspeedway in Tennessee, and is open to hot rods, street rods, classics, customs, and muscle cars up… Continue reading Wilwood Named Official Disc Brakes of Triple Crown of Rodding Show

Mickey Thompson Expands Presence at 2023 King of the Hammers

Mickey Thompson Tires & Wheels (M/T) will have an expanded presence at the 17th annual King of the Hammers (KOH) scheduled for Feb. 2-11 in Johnson Valley, California, the company announced. The company will be showcasing its latest off-road products on more than 20 racecars across four classes through a new Ultra4 sponsorship program, the… Continue reading Mickey Thompson Expands Presence at 2023 King of the Hammers

SEMA PRO Council Plans General Membership Meeting

The SEMA Professional Restyler Organization (PRO) Council is hosting a virtual general membership meeting later this month, the organization announced. Scheduled for Feb. 24, at 9:00 a.m. (PST), the meeting will offer updates on programs available to restylers, a chance to connect with the select committee and more. Click here for more information or to… Continue reading SEMA PRO Council Plans General Membership Meeting

2023 BIG Show to Feature SEMA Show Battle of the Builders Panel

Keystone Automotive Operations announced it will be opening its annual customer event, the 2023 BIG Show Presented by Weather Guard, with a live presentation showcasing the 2022 SEMA Show Battle of the Builders competition finalists and winners, the parts distributor announced. Scheduled for Feb. 10-11 at the Gaylord Rockies Resort & Convention Center in Aurora,… Continue reading 2023 BIG Show to Feature SEMA Show Battle of the Builders Panel

Maxxsonics to Appear at MasterTech Expo 2023

Maxxsonics will be exhibiting at the MasterTech Expo 2023, scheduled for March 5-8 at the Mesa Convention Center in Mesa, Arizona, and launching a new dealer program ahead of the event, the company announced. The event is specialized for automotive aftermarket customers, organizers said, and features professional networking, 30-plus exhibitors, automation technologies, skills competitions, demo… Continue reading Maxxsonics to Appear at MasterTech Expo 2023

KMC Wheels Returns as Official Sponsor of King of the Hammers

KMC Wheels is returning as the official wheel sponsor of the King of the Hammers (KOH) off-road racing event, the wheel manufacturer announced. “We’re excited to return to the lakebed to support our loyal KMC customers and the KMC Race Division drivers competing in this year’s events,” said Michael Gibbs, Wheel Pros CMO. “King of… Continue reading KMC Wheels Returns as Official Sponsor of King of the Hammers

KICKER Details KnowledgeFest Training Schedule

KICKER has revealed details regarding its training seminars scheduled to be held during the upcoming MEA KnowledgeFest Las Vegas (Feb. 3-5) at the Paris Hotel and Convention Center, the company announced. The first class is scheduled for Fri., Feb. 3 at 1:45 p.m., followed by a Sat., Feb. 4 class at 5:30 p.m., the company… Continue reading KICKER Details KnowledgeFest Training Schedule