Performance parts distributor Turn 14 Distribution hosted an event at the annual Easter Jeep Safari in Moab, Utah, the company announced.
During the Turn 14 Distribution Ultimate Easter Jeep Safari Experience presented by ARP, the parts distributor hosted 40 invitees with 19 vehicles for a ride on the Metal Masher trail.
The experience included an Oasis Pop-Up Lunch presented by Mishimoto, featuring heated shelter in inflatable tents, various seating options, hot chef-prepared food, and beverages, the company said.
Supporting partners included MBRP Exhaust, PowerStop Brakes, and Torrix Off-Road. The event marked Turn 14 Distribution’s first activation at Easter Jeep Safari week in Moab, Utah, with plans for more activations in subsequent years, the company said.
“Our intention was for the experience to be unlike any other trail ride at EJS. With the help of our partners, we were able to curate an elevated, professionally guided trail ride experience for our guests that capped off with a freshly prepared, catered meal at a scenic overlook,” said Cat Choe, marketing manager at Turn 14 Distribution.