Champion Oil, a manufacturer of performance lubricants, recently announced the expansion of its Racing Contingency Program for 2021. The marketing program is designed to link Champion performance products directly with racers in all classes and in most sanctioned events in North America. The 2021 Champion Racing Oil Contingency Program includes motorsport racing events such as:… Continue reading Champion Oil Expands 2021 Racing Contingency Program
Tag: Diesel Performance
BD Diesel Wins SEMA Product Award for Best Packaging
The BD Diesel TS Booster was recognized during SEMA360 earlier this month, winning the award for Best Packaging Design, the company announced. “The redesign of the new TS Booster was a major step in the evolution of how our teams here at BD approached creating or recreating products from scratch. Hundreds of hours were spent… Continue reading BD Diesel Wins SEMA Product Award for Best Packaging
Old World Industries Appoints New Export Management Company
Old World Industries, the parent company of the PEAK and BlueDEF brands, has appointed Dorian Drake International Inc. as its export management company for select global markets, with special focus on the Middle East, Africa and the Caribbean. Dorian Drake will act as Old World Industries’ sales and marketing arm in its territories, with particular… Continue reading Old World Industries Appoints New Export Management Company
Hot Shot’s Secret Sponsors Waypoint Vets Utah Canyoneering Adventure
Recently, Hot Shot’s Secret President Chris Gabrelcik met with Army veteran Sarah Lee, founder of 501 (c) (3) non-profit, Waypoint Vets, an organization designed to raise awareness for the high suicide rate of Army veterans, as well as unite and empower veterans through activities and adventure. Following the meeting, the company announced that it would… Continue reading Hot Shot’s Secret Sponsors Waypoint Vets Utah Canyoneering Adventure
Hot Shot’s Secret-Sponsored Firepunk Diesel S10 Sets New Record
The Hot Shot’s Secret-sponsored Firepunk Diesel S10 broke the world record in the qualifying round in the Radial vs. World Class at No Mercy 11, the lubricant manufacturer announced. The event was hosted at South Georgia Motorsports Park on Oct. 17-18, with qualifiers held earlier in the week. With Larson Miller behind the wheel, the… Continue reading Hot Shot’s Secret-Sponsored Firepunk Diesel S10 Sets New Record
LSI Announces New Chief Operating Officer
Lubrication Specialties Inc. (LSI), the manufacturer of Hot Shot’s Secret brand of performance additives and oils, has named Steve deMoulpied as LSI’s new chief operating officer (COO). With over 20 years of experience across multiple industries and functional areas, deMoulpied has particular expertise in organizations with complex technical products. Combined, his prior positions have required… Continue reading LSI Announces New Chief Operating Officer
Champion Offering WD Incentive with Blue Flame Diesel Engine Oil
Champion Oil, a lubricant manufacturer of diesel engine oils and additives, has recently created a program to become a Champion Warehouse Distributor (WD) selling Blue Flame Performance Diesel Engine Oils, the company announced. The newly released incentive is a low-cost buy-in at the WD level for smaller businesses that includes free freight, web location posting,… Continue reading Champion Offering WD Incentive with Blue Flame Diesel Engine Oil
Champion Oil’s Diesel Blog to Livestream ‘Blackout in the Country’
Champion Oil, a manufacturer of lubricants, including diesel engine oils and additives, will be livestreaming the Blackout in the Country Diesel Event on Oct. 10 via its Blue Flame Diesel Blog, the company announced. Hosted by Bean’s Diesel Performance, Blackout in the Country Diesel will feature dirt drag racing, dyno challenges, show and shine contests,… Continue reading Champion Oil’s Diesel Blog to Livestream ‘Blackout in the Country’
Truck Hero Selling SEMA Show Truck for Charity
Truck Hero, a manufacturer of truck and Jeep accessories, announced it will offer its 2018 SEMA Show truck build, ‘Ultimate Tailgate,’ a custom 2019 Ford F-350 Lariat, at the Barrett-Jackson Collector Car Auction in Scottsdale, Arizona, on Oct. 23, with all proceeds from the sale benefiting the Building Homes for Heroes organization. Truck Hero design… Continue reading Truck Hero Selling SEMA Show Truck for Charity
Hot Shot’s Secret’s Firepunk Diesel S-10 Sets New World Record
Despite the trials of this year’s Outlaw Diesel Super Series (ODSS) from canceled events to bad weather, there was a bright spot in the ODSS finale event for the Hot Shot’s Secret’s-sponsored Firepunk Diesel S-10 Pro Mod race truck. The S-10 not only has retained its title as the world’s fastest diesel door slammer, but… Continue reading Hot Shot’s Secret’s Firepunk Diesel S-10 Sets New World Record
Champion Launches Diesel Performance Blog
Champion Oil, a manufacturer of lubricants, chemicals and motor oils, has created a blog that aims to become a complete resource center for diesel enthusiasts. “Today the marketing side of the diesel performance business is almost entirely digital. In the last decade 90% of all printed diesel magazines have closed up shop or converted to… Continue reading Champion Launches Diesel Performance Blog
LSI Promotes Kyle Fischer to Director of Branding & Promotions
Lubrication Specialties Inc. (LSI) has promoted Kyle Fischer to Director of Branding & Promotions, the company announced. Fischer joined LSI in 2017 as Director of Marketing followed by a promotion in 2019 to Director of Sales. As Director of Branding & Promotions, an all-new created position, Fischer will be responsible for working closely with the… Continue reading LSI Promotes Kyle Fischer to Director of Branding & Promotions
‘Weekend on the Edge’ Dyno Competition Returns
Edge Products’ annual ‘Weekend on the Edge’ diesel dyno competition is back this year and is scheduled for Sept. 19, the company announced. This year’s edition will be a dyno only event at the company’s Ogden, Utah, facility on Sept. 19. The event will include on-site vendors, free lunch for attendees, drawings and prizes. The… Continue reading ‘Weekend on the Edge’ Dyno Competition Returns
Hot Shot’s Secret Launches Video Series
Hot Shot’s Secret, a brand of diesel performance additives and specialty oils, is launching a new educational video series titled “Fuel Your Mind,” the company announced. The series, hosted by Bram Fulk, is now online and includes six episodes in the first season. This video series is focused strictly on educating the consumer about all… Continue reading Hot Shot’s Secret Launches Video Series
Lubrication Specialties Inc. Forms LSI Chemical
Citing growth in sales in multiple markets of LSI’s performance additives and oils and custom lubricant solutions for industrial clients, Lubrication Specialties Inc. (LSI) has formed a new division, LSI Chemical. The mission for LSI Chemical is to focus on Nano additive technology and development of base oils through product development, partnerships and acquisition opportunities,… Continue reading Lubrication Specialties Inc. Forms LSI Chemical