Donation Leads to New Scholarship for McPherson College Restoration Program

McPherson College has created an endowed scholarship fund for students pursuing a degree in automotive restoration thanks to a $1 million donation from the Rob and Melani Walton Foundation, the school announced. The Rob Walton Scholarship Fund will focus on attracting and retaining students in the college’s automotive restoration program. The $1 million gift from… Continue reading Donation Leads to New Scholarship for McPherson College Restoration Program

Reinhardt Joins Hemmings as SVP of Marketing & Events

Hemmings President Jonathan Shaw has appointed Kathryn Reinhardt as senior vice president of marketing and events, the company announced. Reinhardt has previously held leadership roles at 4 Wheel Parts, Pilot and MagnaFlow, the company said. “We are excited to welcome Kathryn to Team Hemmings,” said Shaw. “Her proven audience development and consumer engagement strategies will… Continue reading Reinhardt Joins Hemmings as SVP of Marketing & Events

$2M Car Collection Gifted to University for Scholarship Fund

A Michigan couple are gifting their $2 million car collection to Northwood University, according to a Fox Business report. Donated by Mike and Dianne Morey, the funds from the cars, which are slated to be auctioned off in January, will help fund scholarships for new and returning students at the private university located in Midland,… Continue reading $2M Car Collection Gifted to University for Scholarship Fund

Piston Foundation Names New Manager of Development

Sperry Hutchinson has been named the manager of development for The Piston Foundation, the organization announced. The Piston Foundation is dedicated to bringing more young people into the collector car industry and spread the importance of skilled trade careers. “The Manager of Development role is meant to coincide with this need, leading the day-to-day effort… Continue reading Piston Foundation Names New Manager of Development

SEMA Webinar to Cover Social Media Strategy

An upcoming webinar from the SEMA ARMO Council will feature two social media experts discussing online presence and shop promotion using social media, the organization announced. Scheduled for Dec. 15 at 10 a.m. PST, the webinar will feature THE SHOP contributor Barry Alt, founder of Motorhead Digital and a digital marketing expert focused on the… Continue reading SEMA Webinar to Cover Social Media Strategy

LEED Brakes Recognized by SEMA Data

For the third consecutive year, SEMA has named LEED Brakes as a Platinum member of its SEMA Data Co-op (SDC) program, the company announced. SEMA Data houses, updates and distributes digital product data for more than 480 brands in the automotive aftermarket space. Brands that have achieved Platinum Level status have reached the pinnacle of product data, SEMA Data… Continue reading LEED Brakes Recognized by SEMA Data