Hemmings President Jonathan Shaw has appointed Kathryn Reinhardt as senior vice president of marketing and events, the company announced.
Reinhardt has previously held leadership roles at 4 Wheel Parts, Pilot and MagnaFlow, the company said.
“We are excited to welcome Kathryn to Team Hemmings,” said Shaw. “Her proven audience development and consumer engagement strategies will empower an already transforming Hemmings across its marketplace, media and relaunched events businesses. Kathryn understands how to communicate and connect to modern automotive enthusiasts because she is one herself. She knows exactly where and how Hemmings needs to engage consumers of all demographics to gain scale and audience diversification for the coming decades.”
“I am thrilled to be joining this high-performance team,” said Reinhardt. “The Hemmings brand is so much more than a publication. It is a single resource for automotive research, vehicle trading, consumer events, and has a vast online community. Since 1954 the Hemmings brand has been the bible for automotive enthusiasts. I am delighted to continue this legacy and extend the brand to new audiences.”
Reinhardt is a member of the SEMA Board of Directors, the IPC of SEMA Cares, the company said.