Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Yokohama Tire Named Official Partner of Tread Lightly!

Yokohama Tire is now an official partner of Tread Lightly!, the U.S-based nonprofit organization dedicated to promoting responsible outdoor recreation through stewardship and educational programs, the company announced. “We’ve been a huge participant of off-road activities via motorsports and our GEOLANDAR line of tires,” said Alan Holtschneider, Yokohama’s director of marketing. “That’s why Tread Lightly!’s… Continue reading Yokohama Tire Named Official Partner of Tread Lightly!

PBS News Host to Moderate SEMA Show Panel on Alternative Fuels

Margaret Hoover, CNN contributor and host of PBS program Firing Line With Margaret Hoover, will moderate a discussion of automotive industry experts on the future of alternative fuels technology during the SEMA Show, event organizers announced. The Future of Automotive Fuel Technology panel will take place on Nov. 2, in the North Hall (Room N258)… Continue reading PBS News Host to Moderate SEMA Show Panel on Alternative Fuels

ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show

ICON Vehicle Dynamics will unveil a custom-built 2023 GMC Canyon AT4 at the upcoming 2023 SEMA Show, the company announced. The truck is owned by Zack Cosby, a fan and enthusiast, who was selected to have his truck upgraded and exhibited at the SEMA Show, scheduled for Oct. 31-Nov. 3 in Las Vegas, Nevada. Cosby’s… Continue reading ICON Vehicle Dynamics to Unveil GMC Canyon AT4 Build at SEMA Show

REDARC Joins AAM Group

Australia-based REDARC Electronics has joined the AAM Group as a supporting supplier partner, the organizations announced. REDARC offers a variety of power-management solutions that use vehicle, solar or utility power to charge onboard batteries that power trailers, refrigerators, lights, cooking utilities and other appliances. “With the ability to monitor and control power usage, customers can… Continue reading REDARC Joins AAM Group

VP Racing Grants License to Logo Brands for Tailgating Gear

VP Racing has signed a licensing agreement with Logo Brands, a manufacturer of officially licensed products, to develop a line of officially licensed VP Racing tailgating products, the companies announced. “Logo Brands is the perfect match for building the VP Racing brand,” said Bob Merz, director of brand management and licensing at VP. “Logo Brands’… Continue reading VP Racing Grants License to Logo Brands for Tailgating Gear

SEMA Announces Finalists for 2023 Industry Awards

SEMA has announced the finalists for its 2023 Industry Awards, which will be presented during the 2023 SEMA Show, the organization announced. The award finalists include: Channel Partner of the Year  Meyer Distributing Motor State Distributing Summit Racing Equipment Manufacturer of the Year Dee Zee Inc. QA1 Turbosmart Content Creator of the Year Alex Taylor,… Continue reading SEMA Announces Finalists for 2023 Industry Awards

16-Year-Old Builder Debuting 1976 Chevy C10 at SEMA Show

16-Year-Old Bailey McKeska will debut her 1976 Chevrolet C10 build at the 2023 SEMA Show next month with support from Air Lift.   Air Lift provided the following featuring detailing McKeska’s journey to the annual automotive aftermarket trade show: In a small town where the hum of engines harmonizes with daily life, a trailblazing 16-year-old… Continue reading 16-Year-Old Builder Debuting 1976 Chevy C10 at SEMA Show

Stellantis Cancels CES 2024 Appearance

Stellantis is canceling its planned appearance at CES 2024, the company announced, citing the ongoing United Auto Workers (UAW) strike. “As the costs of the ongoing UAW strikes against Stellantis continue to mount, the company has decided to cancel its planned display and presentations at CES 2024, the world’s largest technology show, scheduled for January… Continue reading Stellantis Cancels CES 2024 Appearance

Holley Restructures Brand Portfolio

Holley has restructured its brand and business portfolio into seven different market segments, the company announced. The realignment establishes dedicated segment teams focused on seven vertical markets: Classic Truck, Modern Truck, Classic Muscle, Modern Muscle, Euro & Tesla, Asian Import, and Off-Road and UTV. As part of the change, Holley has appointed Sean Crawford to… Continue reading Holley Restructures Brand Portfolio

The Wheel Group Names New CEO

The Wheel Group has appointed Dave Albert as its new CEO, the company announced. Current CEO David Williams will be shifting to the role of director of strategy and business development. “With the continued growth of The Wheel Group brands, adding Dave Albert to the team is a move to capitalize on our strong momentum ten-fold,”… Continue reading The Wheel Group Names New CEO

Roadster Shop Merges With Aeromotive Group

The Aeromotive Group and Roadster Shop have merged and will operate under the Roadster Shop banner, the companies announced. “As a lifelong enthusiast, I’m thrilled to announce this partnership between the Aeromotive Group and Roadster Shop,” said Laurent Potdevin, CEO of the Aeromotive Group. “Having helped build global iconic brands in my career, I believe… Continue reading Roadster Shop Merges With Aeromotive Group

Avery Dennison Reveals SEMA Show Booth Demo Schedule

Avery Dennison has revealed its plans for the 2023 SEMA Show, including a schedule of product and installation demonstrations, the company announced. During the event, the company will highlight its new Supreme Wrapping Film ColorFlow Celestial Satin colors: Solar Dawn, Moonstone and Frozen Ocean. In addition to these new films, Avery Dennison will feature the… Continue reading Avery Dennison Reveals SEMA Show Booth Demo Schedule