Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

King of the Hammers Partners With FIRMAN Power Equipment

FIRMAN Power Equipment has been named the Official Portable Generator of King of the Hammers, organizers of the off-road race announced. “FIRMAN is a natural partner for King of the Hammers,” said Mike Jams, chief executive officer of Hammerking Productions. “Hammers attracts RVs, travel trailers and campers of all types, each depending on reliable generators… Continue reading King of the Hammers Partners With FIRMAN Power Equipment

ORACLE Lighting Announces Winners of Customer Awards

ORACLE Lighting has revealed the winners of its first-ever ORACLE Customer Awards, the company announced. The awards, presented during the 2023 SEMA Show, aim to recognize sales growth, investment in building brand awareness and serving its respective customers in unique and exciting ways, the company said. Warehouse Distributor (WD) of the Year: Turn5 The parent… Continue reading ORACLE Lighting Announces Winners of Customer Awards

STA-BIL Introduces New TV Commercial to Air During Mecum Auctions

STA-BIL has launched a new TV commercial that will debut on MotorTrend TV during coverage of the Mecum Auctions in Las Vegas on Nov. 9-11, the company announced. The new commercial was created to educate consumers and highlights how STA-BIL has been trusted from generation to generation to stabilize fuel, reduce gum and varnish buildup… Continue reading STA-BIL Introduces New TV Commercial to Air During Mecum Auctions

LTA Manufacturing Launches Venturous Truck Tops Brand

LTA Manufacturing launched its all-new Venturous Truck Tops brand at the 2023 SEMA Show, the company announced. The company displayed the new line of caps at the SEMA Show, highlighting its all-new, patent pending PolyFuse Technology, an injection molding process developed by LTA that utilizes a closed-mold system, producing a top that is lighter, stronger… Continue reading LTA Manufacturing Launches Venturous Truck Tops Brand

DEI Receives 3 Global Media Awards at SEMA Show

Design Engineering Inc. (DEI) received three Global Media Awards at the 2023 SEMA Show, the company announced. DEI won Global Media Awards for its Advanced Thermal Acoustic Coating (ATAC), EV Charge Cord Protector and RFI Shield split line sleeve and tape. Every year at the SEMA Show, a panel of international journalists evaluate nearly 3,000… Continue reading DEI Receives 3 Global Media Awards at SEMA Show

AAM Group Announces 2023 Keys to Ride Sweepstakes Winner

Jimmy Hamrick of Truck Equipment Sales in Mobile, Alabama, is the winner of the 2023 Keys to Ride sweepstakes, the AAM Group and RealTruck announced. Hamrick won the drawing on Oct. 31 in the RealTruck booth at the SEMA Show and took home a 2022 Toyota Tundra fully customized with RealTruck products. The other finalists… Continue reading AAM Group Announces 2023 Keys to Ride Sweepstakes Winner

Tri-State Enterprises Secures New Private Equity Partner

Tri-State Enterprises has announced the recapitalization of the company in partnership with HCI Equity Partners (HCI) and management. Financial terms of the transaction were not disclosed. Tri-State is based in Fort Smith, Arkansas, and is a warehouse distributor of automotive aftermarket hard parts, consumables, accessories, and paint, and serves automotive service centers, independent parts and… Continue reading Tri-State Enterprises Secures New Private Equity Partner

XPEL Adds to Leadership Team

XPEL has appointed two new members to its executive team, the company announced. Tony Rimas was named VP of Revenue and Kim Steiner was named VP of People Services. Rimas will lead XPEL’s global sales team, partnerships and commercial strategy, the company said, and has experience in many segments of the automotive industry including retail,… Continue reading XPEL Adds to Leadership Team

Melissa Parker-Boudreaux Receives SBN Woman of the Year Award

Melissa Parker-Boudreaux, senior sales and marketing manager at ORACLE Lighting, has won the annual She is SEMA Woman of the Year award from the SEMA Businesswomen’s Network (SBN), the company announced. The award was announced at the SBN banquet during the 2023 SEMA Show and recognizes the recipient’s outstanding achievements and contributions in the automotive… Continue reading Melissa Parker-Boudreaux Receives SBN Woman of the Year Award

SEMA Names Winner of Inaugural Best Engineered Vehicle Award

Scorpion EV has been named the inaugural winner of SEMA’s Best Engineered Vehicle Award for its all-electric “Venom” Cobra, the organization announced. Venom has been converted to an all-electric powertrain and is designed to demonstrate how internal combustion engine vehicles can be converted to electric power, SEMA said. The car showcases Scorpion EV’s Venom EV… Continue reading SEMA Names Winner of Inaugural Best Engineered Vehicle Award

Atlas Automotive Equipment Launches Giveaway Marking Sales Milestone

Atlas Automotive Equipment is celebrating $1 billion in sales by launching a giveaway for its customers, the company announced. The giveaway runs through Dec. 31 and is open to customers who spend $2,000 or more on Atlas Automotive Equipment, the company said. Each customer will receive one entry ticket for each qualifying order. The giveaway… Continue reading Atlas Automotive Equipment Launches Giveaway Marking Sales Milestone

RNR Tire Express Announces Winner of Breast Cancer Awareness Campaign

RNR Tire Express (RNR), the franchise retailer for tires and custom wheels, revealed the winner of its annual Breast Cancer Awareness Campaign, the company announced. With the help of RNR franchisees around the country, the team donated a portion of all tire sales during October – Breast Cancer Awareness Month – to foundations advancing the… Continue reading RNR Tire Express Announces Winner of Breast Cancer Awareness Campaign