XPEL Adds to Leadership Team

XPEL Adds to Leadership Team | THE SHOPXPEL has appointed two new members to its executive team, the company announced. Tony Rimas was named VP of Revenue and Kim Steiner was named VP of People Services.

Rimas will lead XPEL’s global sales team, partnerships and commercial strategy, the company said, and has experience in many segments of the automotive industry including retail, financial services, aftermarket and fleet services. He previously served as pesident of Repairify and CEO of its RepairOnDemand division; he was also the co-founder and managing partner of FM Capital and director of operations of the Red McCombs Automotive Group, the company said.

Rimas is currently chairman of NitroFill, managing partner of AuctionXM and recently joined the board of Work Truck Solutions. Rimas will report to XPEL CEO, Ryan Pape.

In addition, XPEL has named Steiner as its new vice president of People Services. In this role, Steiner will be responsible for shaping the human resource program and people strategies while growing the global capabilities of the function, the company said.

In her most recent role, Steiner was responsible for leading HR for E&J Gallo’s U.S. Sales Organization. Prior to that, she was vice president of HR Americas at Otis Elevators and spent 21 years at General Electric in HR and Engineering leadership roles.

“As our sales growth and product expansion continues, we also continue to expand our leadership team,” said Pape, XPEL’s president and CEO. “Tony and Kim are wonderful additions. They fit well in our culture and are already making valuable contributions. I look forward to working with them.”

Both appointments are effective immediately.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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