Quadratec has renewed its partnership with Tread Lightly!, a U.S.-based nonprofit that promotes responsible outdoor recreation, the aftermarket parts and Jeep accessory retailer announced. The relationship between Quadratec and Tread Lightly! has spanned nearly three decades. In addition to the partnership renewal, Quadratec also announced a new online fundraising campaign to support Tread Lightly! Quadratec’s… Continue reading Quadratec Renews Partnership with Tread Lightly!
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
Auburn University Building New Autonomous Vehicle Research Facility
For researchers in Auburn University’s GPS and Vehicle Dynamics Laboratory, prepping autonomous vehicles outside in Alabama’s elements — from the sweltering summer sun to pop-up thunderstorms — has become a near daily occurrence. Whether researchers are debugging algorithms, installing sensors or running data analyses, much of the work from the GPS and Vehicle Dynamics Laboratory,… Continue reading Auburn University Building New Autonomous Vehicle Research Facility
ROUSH Performance Details Upgraded Super Duty
ROUSH Performance has announced the release of its 2020 ROUSH Super Duty, which outfits Ford F-250 and F-350 trucks with ROUSH signature body components, chassis upgrades and exclusive interior components. The 2020 ROUSH Super Duty is offered for 2020 Ford F-250 and F-350 trucks equipped with the 6.7-liter PowerStroke Turbo Diesel V-8, producing 475 horsepower… Continue reading ROUSH Performance Details Upgraded Super Duty
MAHLE Developing 3D-Printed Pistons
As part of a cooperation with sports car manufacturer Porsche and mechanical engineering company Trumpf, MAHLE has produced high-performance aluminum pistons using 3D printing techniques for the first time, the company announced. The pistons were successfully tested on the engine test bench for Porsche’s 911 GT2 RS sports car. Whereas standard forged pistons have reached… Continue reading MAHLE Developing 3D-Printed Pistons
Kia Debuts New ‘Nightfall’ Edition for Telluride
Following a debut year defined by sales success and a number of industry accolades, Kia is debuting the new Nightfall Edition package for the Telluride SUV. The Telluride Nightfall Edition package is available on the Telluride EX AWD (with Premium package), SX AWD and SX Prestige package. In addition to a number of gloss black… Continue reading Kia Debuts New ‘Nightfall’ Edition for Telluride
Yokohama Tire Earns Subaru Supplier Award
For the third year-in-a-row, Yokohama Tire Corporation was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award, the tire manufacturer announced. The third consecutive award earned the tiremaker a spot in in the Superior Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (P225/40R18 88V) tires on the… Continue reading Yokohama Tire Earns Subaru Supplier Award
RANDYS Worldwide Names New COO, Director of Distribution Operations
Everett, Washington-based RANDYS Worldwide, parent company of Yukon Gear & Axle, USA Standard and Zumbrota Drivetrain, has hired Ted Caldwell as its new chief operation officer and Tim Spiller as its new director of distribution operations, the company announced. Caldwell is stepping into the COO spot, a new position at RANDYS targeted at creating scalable… Continue reading RANDYS Worldwide Names New COO, Director of Distribution Operations
How an ‘Underground’ Group at Ford Revived the Bronco
Since production of the Bronco ended in 1996, a team of Ford employees have been waging an underground war to revive the iconic SUV, according to a report from Bloomberg. Hampered by a changing market, rising gas prices, a global recession and the vehicle’s negative association with O.J. Simpson, the group struggled for nearly 20… Continue reading How an ‘Underground’ Group at Ford Revived the Bronco
Rancho Sponsoring Jeep Jamboree
Rancho performance suspension and shocks has partnered with Jeep Jamboree (JJUSA) for the fourth consecutive year as an official event sponsor, the company announced. At select 2020 JJUSA events throughout the summer and fall, a Rancho-outfitted Jeep Wrangler JL will be available for participants to experience Rancho products firsthand, both on and off the Jeep… Continue reading Rancho Sponsoring Jeep Jamboree
2021 Amelia Island Concours d’Elegance Honoring Lyn St. James
Former racer Lyn St. James will be the Honoree of the 26th annual Amelia Island Concours d’Elegance, organizers announced. The event is scheduled for March 4-7, 2021. St. James’ racing career began in a Ford Pinto — her daily driver — in the 1970s and wrapped up more than two decades later. During her career,… Continue reading 2021 Amelia Island Concours d’Elegance Honoring Lyn St. James
KICKER Partnering with American Flat Track Racing
KICKER is joining an exclusive partnership with American Flat Track Racing for the 2020 season, the company announced. The organization’s season begins July 17-18 following a lengthy delay in scheduling due to the COVID-19 pandemic. KICKER will serve as the official audio partner of AFT as it kicks off the racing season with an inaugural… Continue reading KICKER Partnering with American Flat Track Racing
Akrapovič BMW M8 Evolution Line Exhaust Now Available at Turn 14 Distribution
Akrapovič has released its BMW M8/M8 Competition Evolution Line (Titanium) exhaust for both coupe and convertible models and can now be found at Turn 14 Distribution, the sole U.S. automotive distributor for Akrapovič. The full titanium exhaust system is finished with two sets of carbon fiber and titanium tailpipes coming from a central muffler layout,… Continue reading Akrapovič BMW M8 Evolution Line Exhaust Now Available at Turn 14 Distribution
How to Get New Customers Using Automotive Video Marketing
If you think YouTube and Instagram are just for 20-something beauty bloggers and influencers, think again. Over 40% of auto shoppers use video to narrow down their options and ultimately choose what they purchase. With the right automotive video marketing tactics behind you, you can capture a new audience, show off what’s great about your… Continue reading How to Get New Customers Using Automotive Video Marketing
Tuffy Security Products Partners with Buy It Installed Program
Tuffy Security Products is now offering customers professional installation through a new partnership with Buy It Installed, the company announced. When purchasing secure vehicle storage products at Tuffyproducts.com, customers can click the Buy It Installed button during the check-out process to receive convenient installation of their purchase by a certified professional craftsman. After a purchase… Continue reading Tuffy Security Products Partners with Buy It Installed Program
Yokohama Returns to Racing
Yokohama Tire’s road racing motorsports program is back after being sidelined for months due to the Coronavirus pandemic, the tire manufacturer announced. Yokohama returns to the track this month with two Porsche one-make race series events: The Porsche Sprint Trophy USA West, July 17-19 at the Utah Motorsports Campus in Grantsville, Utah and the Porsche… Continue reading Yokohama Returns to Racing