News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
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Jeep Wrangler America250 Special Edition Features Captain America Shield
Jeep & Marvel have teamed up to launch the 2026 Wrangler America250 special edition to mark both Jeep's & Captain…
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SEMA Extends Exhibitor Discounts to ORBA Gold & Platinum Members
Move aligns member benefits as SEMA highlights expanded powersports presence for the 2026 SEMA Show…
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Lucas Oil Returns as Primary Sponsor of Kyle Busch’s No. 8 Chevrolet in 2026
The 2026 campaign will build on decade-long partnership with Richard Childress Racing & ECR Engines & introduce new fan activations…
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Motovator Inc. Targets Shops & Garages With Automotive Coffee Brand
Company is committed to bridging the gap between coffee & car culture while supporting automotive education, technical programs & community…
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Elgin Industries Promotes Chris Anderson to President & COO
Elgin Industries has appointed Chris Anderson, a 26-year company veteran, as president & chief operating officer, with Bill Skok continuing…
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Petersen Automotive Museum To Open 100 Years of Mercedes-Benz Exhibit
“World-Class: 100 Years of Mercedes-Benz” showcases the brand’s evolution from its pioneering origins to modern-day icons, highlighting its impact on…
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Acura Launches Partnered Accessories Program With Thule Outdoor Products
Acura Partnered Accessories broadens the Acura Genuine Accessories portfolio with outdoor lifestyle products from popular third-party brands…
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Miami Armored Offers Ballistic Protection for the Lexus LX 700h
Miami Armored introduces ballistic protection for the hybrid Lexus LX 700h, offering two configurations ranging from discreet urban protection to…
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H&H Classics Holds Its First Weekend Auction at Millbrook Proving Ground
H&H Classics' Millbrook Proving Ground auction achieved a 67% sell-through rate & over $1.63 million in total sales led by…
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Jeep Named America’s Most Patriotic Brand for 25th Straight Year
Jeep's 25-year run as America's Most Patriotic Brand is a remarkable streak in modern marketing & showcases how the brand…
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Dauch Corporation Names Joshua Sherbin General Counsel & Secretary
Sherbin brings more than 30 years of legal, governance & compliance experience to the role…
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Shelby American Unveils 810-Plus HP Anniversary Edition of Ford F-150
Shelby American is celebrating the 10th anniversary of its Ford F-150 build by amping up its capabilities & offering the…
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LINE-X Plans at Least 12 New Locations in 2026 Expansion Push
As demand for vehicle upfitting continues to rise, LINE-X is targeting vehicle customization markets across the U.S. & Canada with…
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Mecum Auctions, Sunday Car Club Launch Virtual Auction Experience in Fortnite
A first-of-its-kind collaboration merges real-world collector car auctions from Mecum Auctions with interactive gameplay on Sunday Car Club's island in…
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XPEL Releases First Quarter 2026 Financial Report
XPEL posted 13.1% revenue growth & 17.8% EBITDA growth in Q1 2026, with total revenue reaching $117.4 million....