Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

PerTronix Performance Brands’ Jim Hairston Retires

Effective Jan. 1, Jim Hairston retired from his full-time position at PerTronix Performance Brands and has moved into a consulting role. Hairston has been a critical part of PerTronix for over two decades, the company said, and previously served as vice president of sales and marketing and most recently as director of key accounts/business development.… Continue reading PerTronix Performance Brands’ Jim Hairston Retires

RRMCI to Represent Red Line Synthetic Oil

Red Line Synthetic Oil, a supplier of synthetic lubricants and additives, will now work with R&R Marketing Consultants Inc. (RRMCI) for North American sales and marketing representation, the firm announced. RRMCI will represent Red Line Oil’s entire lubricant line-up including motor oils, gear oils, assembly lubes, fuel additives and WaterWetter cooling additive. “We could not… Continue reading RRMCI to Represent Red Line Synthetic Oil

LSI Chemical Signs NanoTech Petroleum as Authorized Distributor for South Africa

LSI Chemical, manufacturer of additives and lubricants for the fuel, oil and lubricant industries, has announced NanoTech Petroleum as a new international distributor. Located in South Africa, NanoTech Petroleum is now authorized to distribute the entire line of LSI Chemical fuel and oil additives and the full line of Hot Shot’s Secret consumer products in… Continue reading LSI Chemical Signs NanoTech Petroleum as Authorized Distributor for South Africa

West Coast Customs Offering Customization Packages at L.A. Dealership

West Coast Customs has entered into an exclusive partnership with the Los Angeles Chrysler Dodge Jeep Ram (LACDJR) dealership to offer an array of customization packages, with West Coast Customs setting up an ancillary shop and showroom at the dealership’s downtown L.A. location, the company announced. “We are incredibly honored to be collaborating with such… Continue reading West Coast Customs Offering Customization Packages at L.A. Dealership

Meyer Distributing Adds Mountain Top Tonneau Covers to Line Card

Meyer Distributing has announced the addition of Mountain Top to their line card and stocking inventory. The Mountain Top retractable tonneau covers offer European design and engineering for the US full-size truck market. Mountain Top’s lineup features an all-aluminum powder-coated retractable bed cover for all the best-selling truck models in the US. The Mountain Top… Continue reading Meyer Distributing Adds Mountain Top Tonneau Covers to Line Card

Red Line Synthetic Oil Continues Partnership with H.E.P. Motorsports Suzuki Motocross Team

Red Line Synthetic Oil, a supplier of synthetic lubricants and additives, has announced its partnership with the H.E.P. Motorsports team, factory team of Suzuki Motor of America, Inc. (SMAI), will continue through 2021. In addition to the 2021 Monster Energy Supercross series, Red Line will also provide products and technical support to the team as… Continue reading Red Line Synthetic Oil Continues Partnership with H.E.P. Motorsports Suzuki Motocross Team

Turn 14 Distribution Adds AST Suspension, MOTON Suspension Technology to Line Card

Performance parts distributor Turn 14 Distribution has added AST Suspension and MOTON Suspension Technology to its line card, the company announced. “AST Suspension and MOTON Suspension Technology are well-respected motorsports brands that offer high-caliber suspension components. AST Suspension has products for everyone from their non-adjustable 2000 Series up to their 5300 Series 3-way adjustable coilover… Continue reading Turn 14 Distribution Adds AST Suspension, MOTON Suspension Technology to Line Card

SEMA Issues Call for Speakers

As part of SEMA’s initiative to provide live and virtual education to the automotive specialty equipment industry, SEMA is issuing a call for speakers for the SEMA Show, the PRI Trade Show and the association’s year-round virtual education program, the organization announced. Applications are open to innovative thinkers, industry experts and dynamic presenters who can… Continue reading SEMA Issues Call for Speakers

Iconic Engine Builder Sonny Leonard Passes Away

Sonny Leonard, an iconic engine builder, passed away Jan. 10 at the age 77, leaving behind an amazing legacy of innovation and success, Performance Racing Industry (PRI) announced. “Sonny Leonard’s passing is a huge loss for the racing industry. He will be missed not only for his engine-building skills and knowledge but also for his… Continue reading Iconic Engine Builder Sonny Leonard Passes Away

Amelia Island Concours d’Elegance Postponed

Citing COVID-19 developments both locally and around the globe, the 26th Annual Amelia Island Concours d’Elegance will move to May 20-23, event organizers announced. “At the outbreak of the COVID-19 pandemic The Amelia Island Concours d’Elegance Foundation made a promise to put the safety of our spectators, volunteers, entrants, judges, vendors, sponsors, staff and board… Continue reading Amelia Island Concours d’Elegance Postponed

GM Unveils New Logo

General Motors is debuting a new logo as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles, the automaker announced. The company is also evolving its brand identity as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion, the company… Continue reading GM Unveils New Logo