Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Super Bowl Commercials Lead to Spike in Online Traffic for Automakers

Cadillac debuts new ad featuring Timothée Chalamet, as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim. In the spot, Edgar experiences Super Cruise, Cadillac’s hands-free driver assistance feature, for the first time while driving the Cadillac LYRIQ.

Cadillac’s Edward-Scissorhands-inspired commercial led to a 194% traffic bump to its respective branded pages on Cars.com…

Lucas Oil Receives O’Reilly Auto Parts Sales and Service Supplier Award

Lucas Oil Products, Inc., manufacturer and distributor of high-performance automotive oils and additives, received the Sales and Service Award from O’Reilly Auto Parts on Feb. 1, the company announced. Lucas Oil was selected as the winner of this award thanks to the shipping department’s notable 99.2% fill and 97% on-time delivery rates, along with the… Continue reading Lucas Oil Receives O’Reilly Auto Parts Sales and Service Supplier Award

Average New-Vehicle Prices Surpass $40,000

The 2021 Chrysler Pacifica Pinnacle AWD is loaded with premium features that come standard on the top-of-the-line model, including the new FamCAM interior camera, segment-first USB Type C ports, new wireless charging, Uconnect Theater with four new games, and much more.

Last month’s new-vehicle prices were up over 5% from January 2020…

Ford Reveals Bronco Sport ‘Accessory Bundles’

Five lifestyle accessory bundles – Bike, Water, Snow, Camping and Cargo – are tailored to help Bronco Sport owners customize their vehicles and haul more gear to enhance their adventures.

The available bundles feature biking, camping, kayaking and cargo equipment…