Performance parts distributor Turn 14 Distribution has added Body Armor 4×4 to its line card…
Category: News
News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.
How to Tell Stories from Your Shop
Sharing stories about projects can help improve conversions and bring in more customers…
Apex Tool Group Names New CMO
Rick Mathews will succeed Bob Heisner as the chief marketing officer of Apex Tool Group…
DENSO Included on Best Large Employer List
DENSO has been named to the annual list of America\’s Best Large Employers by Forbes…
Valvoline Launches ‘Mechanics’ Month’
Valvoline has announced the March launch of the brand\’s 3rd annual Mechanics\’ Month…
Kia Partners with Electrify America
The partnership will provide Kia EV6 buyers with 1,000 kWh of complimentary EV charging at any Electrify America station…
Hot Shot’s Secret Renews Title Sponsorship of Firepunk Diesel
Hot Shot’s Secret is renewing its partnership with the Firepunk Diesel race team for the 2022 season…
Extreme E to Launch Hydrogen-Powered Off-Road Racing Series
The Extreme H car will retain the same powertrain and chassis used in Extreme E but a hydrogen fuel cell will replace the battery…
GEARWRENCH Announces Stewart-Haas Racing Sponsorship
GEARWRENCH recently was named the Official Tool Partner of Stewart-Haas Racing…
Malco Automotive Named Official Detailing Products of Live Fast Motorsports
Malco Automotive Products has been named the Official Detailing Products of Live Fast Motorsports…
Firstech Opening Texas Distribution, Training Facility
The new Texas facility is expected to open in April 2022…
HRIA to Host General Membership Meeting
The SEMA Hot Rod Industry Alliance (HRIA) will be hosting a general membership meeting on March 18…
Ram Reveals First Responder-Inspired ‘Built to Serve’ Trucks
The first of three limited-edition models will honor the firefighter community…
Florida Career College Expands Automotive Technician Program
FCC will be expanding its automotive technician program at its locations in Lauderdale Lakes and West Palm Beach…
IIHS: Information on Advanced Features Less Likely to Reach Used Car Buyers
Used car buyers were substantially less likely than new car buyers to know about the advanced driver assistance features on their vehicles, according to the IIHS…