Valvoline has announced the March launch of the brand’s 3rd annual, worldwide Valvoline Mechanics’ Month.
The month-long campaign will honor mechanics in numerous countries where the iconic vehicle care brand operates and will celebrate their importance as knowledgeable professionals critical to keeping engines running, the company said. Participating countries will celebrate industry professionals through social media, giveaways, paid advertising and unique market-specific events to enhance consumer awareness.
“Last year’s campaign recognized the role mechanics played in keeping essential personnel on the road,” said Katie Reed Hurst, Valvoline brand manager, international marketing. “Our focus for 2022 is about celebrating their significant role in keeping us all moving forward.”
Since the inaugural launch of the Mechanics’ Month initiative in 2020, participation has grown from 15 countries to an additional 50 expected for this year’s observance, the company said. Valvoline leadership credits Mechanics’ Month’s overall uniqueness in the category and its broad reach and relevance as catalysts for increased adoption around the world.
“This initiative’s resounding success is indicative of a communal appreciation for these skilled industry workers,” added Hurst. “And with the opportunity this year for us all to follow our passions once again, we are encouraging the world to give a heartfelt thanks to mechanics as they will be there to take care of our vehicles – regardless of whatever is next.”