Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Yokohama Tire Announces New ‘Tire Tips’ Video Series

Yokohama Tire, in conjunction with the U.S. Tire Manufacturers Association’s Tire Safety Week (June 27-July 3) initiative, is launching a new seven-part Tire Tips videos series, the company announced. The 30-second to one-minute videos are hosted by veteran racer Dai Yoshihara, who will explain various aspects of tire safety. The first video is live and… Continue reading Yokohama Tire Announces New ‘Tire Tips’ Video Series

Nickels Performance Sold to Summit Racing Equipment

Transtar Holding Company, the parent entity of Transtar Industries, a distributor of automotive aftermarket parts and software solutions, has sold Nickels Performance to Summit Racing Equipment, the company announced. “We will always be proud of the Nickels team, brand, and its excellent portfolio of racing parts, and we are equally proud to sell this exceptional… Continue reading Nickels Performance Sold to Summit Racing Equipment

Race Sport Lighting Partners with Premier Performance

Race Sport Lighting has partnered with Premier Performance to expand product distribution, the company announced. Premier Performance customers can begin ordering Race Sport Lighting products immediately, including Race Sport’s Solar Cab Roof Mount Light System, GEN4 LED Premium Upgrade Kits, P-Series Projector Perfect CANBUS Headlight Solutions and more. “Premier Performance has been a great distributing… Continue reading Race Sport Lighting Partners with Premier Performance

Öhlins Racing Enters Technical Partnership with Scuderia Ferrari F1 Team

Ӧhlins Racing has entered into a technical partnership with Scuderia Ferrari, which campaigns the two F1-75 cars – driven by Charles Leclerc and Carlos Sainz – in the Formula One World Championship, the company announced. “We are excited and proud to announce our formal technical partnership with Scuderia Ferrari and to be able to work… Continue reading Öhlins Racing Enters Technical Partnership with Scuderia Ferrari F1 Team

Schultz Racing Fuel Cells Inks SVRA Sponsorship Deal

Schultz Racing Fuel Cells has partnered with the Sportscar Vintage Racing Association (SVRA) to become “The Official Racing Fuel Cell of SVRA,” the organization announced. “We’re thrilled to welcome Schultz Engineered Products to SVRA,” said Tony Parella, President and CEO of SVRA. “Their fuel cells are a favorite among our competitors for their quality, reliability… Continue reading Schultz Racing Fuel Cells Inks SVRA Sponsorship Deal

KICKER Adds New Trainer to Tech Force

KICKER has promoted Jacob Luckey to its group of global product-training specialists, known to the brand’s dealer base as the Tech Force, the company announced. Luckey will begin his Tech Force training on July 15, the company said. Prior to his promotion, Luckey was a member of the KICKER Consumer Technical Support team for the… Continue reading KICKER Adds New Trainer to Tech Force

Tint World Expands into East Tennessee

Tint World Automotive Styling Centers has opened a fifth store location in Tennessee, the company announced. This marks the first store in the Chattanooga area, under the ownership of Brian Weed, a multi-store franchise developer. “Tint World’s predictable franchise model allowed me to open multiple stores in the first year of ownership to quickly reach… Continue reading Tint World Expands into East Tennessee

Worksport Launches eCommerce Storefronts

Worksport has launched eCommerce storefronts on Amazon, eBay and Walmart Marketplace, the company announced. N.A. Williams Company is driving the Company’s marketing campaigns on each platform and has dedicated account executives with marketing managers assuming respective responsibilities across each outlet, the company said. The company believes the launch of Worksport products on Amazon, eBay and… Continue reading Worksport Launches eCommerce Storefronts

Bridgestone Opens New Race Tire Manufacturing Facility

Bridgestone Americas recently celebrated the grand opening of its new Advanced Tire Production Center (ATPC) in Akron, Ohio. Home to 60 expert tire builders and manufacturing professionals, the ATPC will manufacture all Firestone Firehawk race tires for the NTT IndyCar Series. Bridgestone invested more than $21 million to build its new home for race tire… Continue reading Bridgestone Opens New Race Tire Manufacturing Facility