Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Rebelle Rally Partners with Pennzoil

The Rebelle Rally, an off-road navigation rally for women, has entered into a new partnership with Pennzoil, event officials announced. As part of the relationship, Pennzoil will support the rally, its collaborative mechanics program, and the training arm of Rebelle known as Rebelle U. The Rebelle Rally Mechanics program is a pool of mechanics who… Continue reading Rebelle Rally Partners with Pennzoil

Eastman Announces 2022 LLumar SelectPro National Dealer of the Year

Eastman has named Josh Elliott, owner of Autoplex Restyling Centers in Loveland, Colorado, as the winner of the 2022 LLumar SelectPro National Dealer of the Year award, according to Window Film magazine. The 2022 honorees were recognized at the 2023 Elite Dealer Conference, recently held in Carlsbad, California. Click here for the full story from… Continue reading Eastman Announces 2022 LLumar SelectPro National Dealer of the Year

Lubrication Specialties Adds to Marketing Department

Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has named Ben Haws as the company’s new digital marketing manager and Chris Lane as Hot Shot’s Secret’s new field marketing representative, the company announced. Haws recently joined Lubrication Specialties to develop and oversee both paid and unpaid digital marketing campaigns to ensure strong SEO, awareness, engagement,… Continue reading Lubrication Specialties Adds to Marketing Department

PowerStop Wins Turn 14 Distribution Supplier of the Year Award

Performance parts distributor Turn 14 Distribution has awarded PowerStop with its Supplier of the Year Award for 2022, the company announced. The Supplier of the Year Award is presented annually to Turn 14 Distribution’s leading supplier to recognize its merit in the industry and its role in the supply chain, the company said, and takes… Continue reading PowerStop Wins Turn 14 Distribution Supplier of the Year Award

MAHLE Aftermarket Renews Partnership with RTR Motorsports

MAHLE Aftermarket has renewed its sponsorship with RTR Motorsports for the 2023 season, marking six years of collaboration, including serving as a sponsor on the organization’s numerous racecar entries in the Formula Drift and Ultra4 racing series, the company announced. As part of the partnership, RTR Motorsports team will also remain a member of the… Continue reading MAHLE Aftermarket Renews Partnership with RTR Motorsports

Pit+Paddock-Backed Yoshihara Secures TC America Entry

Pit+Paddock-backed driver Daijiro “Dai” Yoshihara has secured an entry into TC America with the Florida-based Victor Gonzalez Racing Team (VGRT), the publication announced. The TC America powered by Skip Barber championship is comprised of three competition classes—TCX, TC, and TCA—and uses factory-built or supported turn-key race cars, with TCX supporting the BMW M2 CS Racing… Continue reading Pit+Paddock-Backed Yoshihara Secures TC America Entry

Hyundai Now Accepting Applications for Women in STEM Scholarships

To celebrate International Women’s Day, Hyundai Motor America is now accepting applications for its third-annual Hyundai Women in STEM Scholarship, the automaker announced. Since launching the scholarship in 2020, Hyundai has provided $150,000 USD to the next generation of women leaders, helping to close the gender gap in STEM fields such as engineering, mobility and… Continue reading Hyundai Now Accepting Applications for Women in STEM Scholarships

Autotrader Announces Best New Cars of 2023

The list includes everything from performance models, like the Chevrolet Corvette Z06 and Toyota GR Corolla, to hybrid and electric vehicles, like the Genesis GV60 and Toyota Prius…

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Is Your Website ADA Compliant?

If your business has a website, you can be sued for not being ADA accessible. Motorhead Digital offered guidance in 2019 on making your online presence compliant with the Americans with Disabilities Act to protect your business from a potential lawsuit. Four years later, businesses are still under fire for non-compliant websites. The 1990 legislation… Continue reading Is Your Website ADA Compliant?

Jamie Meyer Appointed Chief Product & Innovations Officer at PerTronix

PerTronix Performance Brands has appointed Jamie Meyer as its new chief product and innovations officer, the company announced. In his new role, Meyer will oversee product development, engineering and innovation for all brands within the PerTronix Performance family, including PerTronix Ignition, JBA Performance Exhaust, The Original Doug’s Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman… Continue reading Jamie Meyer Appointed Chief Product & Innovations Officer at PerTronix

RealTruck VP Riser Named to ORBA Board of Directors

RealTruck Vice President of Marketing, Lee Riser, has been appointed to the Off-Road Business Association (ORBA) board of directors, where she will serve as the organization’s only female member, the company announced in celebration of International Women’s Day. “I’m thrilled to join the ORBA board of directors,” said Riser. “ORBA is at the forefront of… Continue reading RealTruck VP Riser Named to ORBA Board of Directors

Online Marketplace Plans Lifted Truck Show

Online vehicle marketplace Onlyliftedtrucks.net and parent company Conversions For Sale will be hosting a car show exclusively for lifted trucks, the company announced. Scheduled for Sept. 9 and 10 at Atlanta Motor Speedway, show organizers are now accepting vehicle applications for the event, which will include a payout for top finishers, onlyliftedtrucks.net representatives said. “We… Continue reading Online Marketplace Plans Lifted Truck Show

MAE Delivers eMobility Dyno to University of Windsor

Mustang Advanced Engineering (MAE) recently installed an eMobility dynomometer at the University of Windsor in Ontario, Canada, the company announced. The MAE-AWD-500-AC/EC-LEGACY-BG chassis dynamometer was a custom-built piece of testing equipment to meet the school’s requirements for research into electric vehicles, including BEV, PHEV, and FCEV, the company said. Some of the features and benefits… Continue reading MAE Delivers eMobility Dyno to University of Windsor