RealTruck VP Riser Named to ORBA Board of Directors

RealTruck VP Riser Named to ORBA Board of Directors | THE SHOPRealTruck Vice President of Marketing, Lee Riser, has been appointed to the Off-Road Business Association (ORBA) board of directors, where she will serve as the organization’s only female member, the company announced in celebration of International Women’s Day.

“I’m thrilled to join the ORBA board of directors,” said Riser. “ORBA is at the forefront of policy change that may impact our current and future access to public lands and our right to ride. As an avid off-roader myself working in the industry, it’s extremely important to me to advocate for those in the off-roading community.”

ORBA is a trade organization representing the off-road industry and community, championing access and providing professional trial advocacy for off-highway vehicle (OHV) recreation, organization officials said. The organization aims to influence policy and implement change through congressional lobbying and partnerships between businesses and grassroots organizations.

Riser has vast expertise in the off-roading space and recently competed in The Rebelle Rally, the company said. With over 20 years of experience in the automotive industry, Riser, a wife and mother of two, will be a part of the only female-featured team in the upcoming season of “Overlanders,” airing on The Outdoor Channel this summer.

“It’s important at RealTruck to recognize and celebrate the trailblazing women in our company who are leading the way for others,” said Tony Ambroza, chief growth officer at RealTruck. “Lee embodies what it means to be a true off-road advocate and enthusiast. I know she’ll bring her passion and experience for life off-road to the ORBA board of directors and be a powerful asset to the organization.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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