Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Katie Lucas Appointed Chief Administrative Officer of Lucas Oil

Lucas Oil Products has appointed Katie Lucas, the company’s vice president of strategy and philanthropy, to the position of chief administrative officer, the company announced. In this role, she will be responsible for blending day-to-day operations with long-term strategic goals, providing oversight of company policies, procedures, campaigns and growth initiatives, the company said. “Over the… Continue reading Katie Lucas Appointed Chief Administrative Officer of Lucas Oil

Goodyear, NASCAR Renew Tire Deal

Goodyear Tire & Rubber Company and NASCAR have renewed their partnership with a new multi-year agreement to keep Goodyear’s position as the exclusive tire for NASCAR’s top three national series, the organizations announced. The agreement continues Goodyear’s designation as the “Official Tire of NASCAR,” as well as the title sponsor of the annual Goodyear 400,… Continue reading Goodyear, NASCAR Renew Tire Deal

Magna Details CES 2023 Plans

Magna has revealed details for its exhibit at CES 2023 in Las Vegas, the company announced. At the event, the company will highlight its latest technologies in the areas of eco-innovation, driver assistance, distinction and experience, and new mobility, the company said. Magna’s exhibit will be in booth #4425 at the West Hall of the Las Vegas… Continue reading Magna Details CES 2023 Plans

Gentex to Open On-Site Childcare Facility for Employees

Gentex Corporation and the ODC Network (ODC) announced today that they are partnering to create the Gentex Discovery Preschool, an on-site daycare and preschool designed to provide Gentex employees with convenient, cost-effective access to quality childcare, the company said. “We continue to seek innovative ways to ensure Gentex is the employer of choice in West Michigan,” said Gentex President and CEO Steve Downing. “The low… Continue reading Gentex to Open On-Site Childcare Facility for Employees

LIQUI MOLY Expands Company Leadership

Long-standing Administrative Director of LIQUI MOLY, Dr. Uli Weller, will become the second managing director of the group of companies at the start of 2023, the company announced. He will join Günter Hiermaier in the role. Weller will be promoted to an additional managing director of the LIQUI MOLY Group, which also includes the Meguin… Continue reading LIQUI MOLY Expands Company Leadership

Report: GM to Create Separate Corvette Brand

General Motors is planning to launch Corvette as its own brand beginning in 2025, according to a report from Car and Driver. The brand’s electrified lineup, according to the report, will include a four-door coupe and a crossover. Click here to read the full story from Car and Driver.

Jeep Adds Earl Exterior Paint Color for 2023 Gladiator

Jeep is expanding the Gladiator palette with the addition of the Earl exterior paint color to the 2023 lineup, the company announced. Initially featured on the Gladiator Farout concept, Earl, a shade of gray with hints of aquamarine, joins the Gladiator lineup following its production debut earlier this year on the 2023 Wrangler lineup. “The… Continue reading Jeep Adds Earl Exterior Paint Color for 2023 Gladiator

Piston Foundation Names New Manager of Development

Sperry Hutchinson has been named the manager of development for The Piston Foundation, the organization announced. The Piston Foundation is dedicated to bringing more young people into the collector car industry and spread the importance of skilled trade careers. “The Manager of Development role is meant to coincide with this need, leading the day-to-day effort… Continue reading Piston Foundation Names New Manager of Development

MidwayPlus Reaches Platform Integration Deal with Freight Carrier

MidwayPlus has formed a new partnership with a major global freight carrier, the company announced. The agreement does not allow MidwayPlus to disclose the identity of the freight carrier, MidwayPlus representatives said. The new partnership will include pre-negotiated rates with shipping solutions for manufacturers, logistics and customs brokerage solutions, the company said. “MidwayPlus is providing… Continue reading MidwayPlus Reaches Platform Integration Deal with Freight Carrier

Fox Factory Recaps First Year of Trail Trust

Fox Factory created Trail Trust in November 2021, and in just one year, has donated over $1 million to more than 70 nonprofit organizations supporting sustainable outdoor access across seven countries worldwide, the company announced. “As an industry leader, we believe it’s our responsibility to ensure that our playgrounds continue to exist for generations to come, and… Continue reading Fox Factory Recaps First Year of Trail Trust

LKQ ‘Holiday Vote’ Charitable Program Returns

LKQ Corporation, parent company of Keystone Automotive Operations, kicked off its 2nd annual ‘LKQ Cares Holiday Vote’ charitable program on Giving Tuesday, the company announced. The program will run through Dec. 5. LKQ has doubled its contribution from last year, committing to donate a total of $1 million to the following philanthropic organizations: American Cancer Society… Continue reading LKQ ‘Holiday Vote’ Charitable Program Returns

Oracle Lighting Collects 4 Awards at SEMA Show

Oracle Lighting collected four awards to add to its showcase at the 2022 SEMA Show in Las Vegas, the company announced. During the annual trade show, Oracle Lighting received the SDC Data Excellence Award, runner-up for Best New Off-Road/4-Wheel Drive Product 2023 for its Integrated Bronco Windshield Roof LED Light Bar, a Global Media Award… Continue reading Oracle Lighting Collects 4 Awards at SEMA Show

SEMA Webinar to Cover Social Media Strategy

An upcoming webinar from the SEMA ARMO Council will feature two social media experts discussing online presence and shop promotion using social media, the organization announced. Scheduled for Dec. 15 at 10 a.m. PST, the webinar will feature THE SHOP contributor Barry Alt, founder of Motorhead Digital and a digital marketing expert focused on the… Continue reading SEMA Webinar to Cover Social Media Strategy