Lime Rock Park signed a three-year deal with the grassroots motorsports event and lifestyle brand, bringing GRIDLIFE back to the Connecticut circuit through 2026.
“We had heard about GRIDLIFE and its culture, but we did not know what to expect for that event this year, and it honestly exceeded everyone’s expectations,” said Lime Rock Park President and CEO Dicky Riegel. “Lime Rock Park has 65 years of history, and it is truly exciting to add to that legacy with an event like GRIDLIFE that is so diverse, and has such a young and enthusiastic audience. That excitement is shared by not only the guests that came to check it out, but also this entire GRIDLIFE community, so we are really excited to extend our partnership further into the future together.”
Called “Circuit Legends,” the 2022 debut at Lime Rock Park was the first event of its kind, GRIDLIFE said, and was used as a blueprint to develop similar events scheduled for 2023 at Watkins Glen International and WeatherTech Laguna Seca.
In 2022, GRIDLIFE held 15 major races with more than 44,000 people attending the festival-style events, the company said.
“We’re incredibly excited to return to Lime Rock Park and continue the celebration of the historic and enthusiast cars that we love at Circuit Legends,” said GRIDLIFE Marketing Director Shawn Fenton. “The 2022 event was one of our favorite events we’ve ever been a part of and is certain to be a highlight in the GRIDLIFE season, for competitors and spectators alike.”