Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

Yokohama Tire Offering Seasonal Consumer Rebate

Yokohama Tire is offering a consumer rebate for tire purchases from April 1 through April 30, the company announced. Consumers can earn up to $125 in the form of a Yokohama Mastercard Prepaid card after a purchase of four or five select Yokohama tires, the company said. “Springtime has finally arrived, and consumers are looking… Continue reading Yokohama Tire Offering Seasonal Consumer Rebate

Meyer Distributing Announces Truck & Boat Giveaway Winner

Meyer Distributing has named the winners of its Ultimate Truck and Boat Giveaway, the parts distributor announced. As the Grand Prize winners, Work Horse Manufacturing—an Odessa, Texas-based retailer specializing in commercial and fleet products—received a 2022 Ram 1500 Big Horn Truck and a 2022 Tracker Pro Team Tournament Edition fishing boat. Launched on Nov. 1,… Continue reading Meyer Distributing Announces Truck & Boat Giveaway Winner

EGR USA Offers Anniversary Gift Card Rebate for RollTrac Covers

EGR USA, in celebration of the company’s 50th anniversary, is introducing a gift card rebate for purchases of the EGR RollTrac bed cover, the company announced. Consumers may qualify for the rebate by purchasing either a new EGR RollTrac electric or manual retractable bed cover in the USA or Canada between April 1 through April… Continue reading EGR USA Offers Anniversary Gift Card Rebate for RollTrac Covers

Skip Barber Racing School Partners with Andretti Autosport

Andretti Autosport has named Skip Barber Racing School as its official racing school, the company announced. The partnership builds upon decades of history between the two brands, with over a dozen of Andretti’s IndyCar drivers, past and present, and five members of the Andretti family having been trained in Skip Barber programs, the school said.… Continue reading Skip Barber Racing School Partners with Andretti Autosport

Dana Recognized as a 2022 GM Supplier of the Year

Dana Incorporated has been recognized by General Motors as a 2022 Supplier of the Year, the company announced. GM celebrated honorees at its 31st annual Supplier of the Year event in San Antonio, Texas, last week. The award recognizes suppliers that distinguish themselves by exceeding GM’s requirements, in turn providing customers with innovative technologies and… Continue reading Dana Recognized as a 2022 GM Supplier of the Year

PerTronix Names New Chief Brand Officer

PerTronix Performance Brands has appointed Sarah Lassek as its new chief brand officer, the company announced. In her new role, Lassek will lead and oversee marketing initiatives for all brands within the PerTronix Performance family, including PerTronix Ignition, JBA Performance Exhaust, The Original Doug’s Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman Racing Components and… Continue reading PerTronix Names New Chief Brand Officer

MAHLE Aftermarket Continues Partnership With Stable of NHRA Drivers

MAHLE Aftermarket is continuing its partnerships with a full stable of National Hot Rod Association (NHRA) drivers in 2023, the company announced. Serving as members of the Team MAHLE Engine Parts and Products Test Teams, the group of drivers enlisted for the 2023 NHRA Camping World Drag Racing season will also support MAHLE through branded… Continue reading MAHLE Aftermarket Continues Partnership With Stable of NHRA Drivers

SEMA, PRI to Provide RPM Act, Legislative Advocacy Update

SEMA and PRI will be providing an update on the association’s legislative advocacy efforts during an upcoming virtual meeting, the organization announced. Scheduled for March 31 at 1 p.m. PT and open to members and industry professionals, the virtual meeting will provide an update on how the government affairs team in Washington, D.C., is advocating… Continue reading SEMA, PRI to Provide RPM Act, Legislative Advocacy Update

Stellantis to Sponsor EV & Battery Technician Development Initiative

The U.S. Department of Energy (DOE) and Stellantis have partnered to launch a new initiative, the Battery Workforce Challenge, to build the next generation of engineers, technicians and workers to address the demand for a domestic electric-vehicle/battery workforce, the company said. Managed by Argonne National Laboratory for DOE and co-sponsored by Stellantis, the program will… Continue reading Stellantis to Sponsor EV & Battery Technician Development Initiative

E.C.D. Automotive Design Enhances EV Drivetrain Options

E.C.D. Automotive Design (E.C.D.) has enhanced its available electric drivetrains, the restomod builder announced. With the new powertrain’s, E.C.D.’s new EVs will feature brand-new batteries, charge up to 90% in less than an hour and have new display controls housed in the entertainment system screen, the company said. “E.C.D.’s biggest advantage is that we’re never… Continue reading E.C.D. Automotive Design Enhances EV Drivetrain Options

Developer Reveals Plans for Atlantic City Racetrack

A developer has revealed plans for a new racetrack to be built on the site of a former airfield in Atlantic City, New Jersey, according to NJ.com. Centered around a 1.75-mile track, the development will also include residential and commercial space, as well as a motor club, garages, paddock and more, the report said. Atlantic… Continue reading Developer Reveals Plans for Atlantic City Racetrack

Survey: Small Businesses Struggling with Health Insurance Costs

The National Federation of Independent Business (NFIB) released a new survey assessing small businesses and health insurance, the organization announced. The survey found that small businesses are facing an affordability crisis in providing health insurance for their employees. Most small business owners find it challenging to manage the cost of offering employer-sponsored health insurance and… Continue reading Survey: Small Businesses Struggling with Health Insurance Costs