Holley Plans to Reach One Million Enthusiasts in 2025 Event Season

A provider of automotive aftermarket performance solutions, Holley Performance Brands has announced the schedule for its 2025 flagship event season. Showcasing the company’s product portfolio, Holley’s experiential marketing events attract enthusiasts from across the nation.

According to Holley, it is building on last year’s record-setting event season with a lineup that brings back popular events and introduces new experiences that will appeal to an even wider range of participants and spectators. Encompassing five flagship events between April and September, the events are set to engage enthusiasts across virtually all vehicle platforms in the company’s four consumer vertical groupings of Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing.

“The automotive aftermarket is built on the enthusiast community, and our flagship events are one of our richest ties to that community,” said Matthew Stevenson, president and CEO, Holley Performance Brands. “Our events allow us to connect directly with the consumers who use our products and glean valuable insights that help us continue to innovate platform solutions that meet their evolving needs. These events are a powerful example of how we fulfill our mission to bring more performance, safety, fun and excitement to automotive enthusiasts.”

Holley 2025 Event Lineup

The 2025 event season starts in April with the award-winning Holley LS Fest West at Las Vegas Motor Speedway (April 25-27). The show infuses a West Coast vibe into its lineup of off-road truck racing, drifting and quarter-mile drag racing, with the country’s top autocross machines.

Holley LS Fest Texas returns to Texas Motor Speedway in Fort Worth (May 16-17) for a two-day event featuring a car show, high-speed drifting on the inside road course and drag racing on the pit road of the famous Texas oval. Truck enthusiasts won’t want to miss the Truck Shootout, as the search continues for the fastest trucks in the country.

Holley will be in its hometown in September, beginning with LS Fest East at Beech Bend Raceway in Bowling Green (September 5-7). More than 44,000 people attended LS Fest East in 2024, marking the largest event in LS Fest’s 15-year history. Holley says it is setting the stage for an even bigger fest in 2025 with the debut of Ultra4 Off-Road Racing, a brand-new event for Modern Truck & Off-Road adventure seekers.

Burn Out Wars will expand from LS Fest Texas to be a featured event at all three LS Fests, as Holley partners with some of the industry’s top influencers from around the country and beyond to find the very best purpose-built burn-out machines.

Back for a sixth year at Beech Bend (September 12-14), the Holley MoParty is geared for Mopar enthusiasts, with Mopar classics and the fastest late model Mopars in the country competing in their own car show, drag race, autocross and more.

Rounding out the event season, the Holley Ford Festival will return to Beech Bend this fall (September 26-27). After several years as a partner of the NMRA World Finals, Holley is taking over full hosting duties in 2025 and planning an expanded lineup of activities and exhibitions that celebrate all things Ford—from classic muscle to modern Mustangs, Broncos and F150 trucks.

Beyond its flagship events, Holley Performance Brands is set to showcase its performance solutions portfolio later this year at SEMA in Las Vegas (November 4-7) and PRI in Indianapolis (December 11-13), and has confirmed sponsorships and participation in more than 50 enthusiast events nationwide.

2025 Holley Flagship Event Schedule

• LS Fest West: Las Vegas Motor Speedway, April 25-27, 2025
• LS Fest Texas: Texas Motor Speedway, May 16-17, 2025
• LS Fest East: Beech Bend Raceway Park, September 5-7, 2025
• MoParty: Beech Bend Raceway Park, September 12-14, 2025
• Ford Festival: Beech Bend Raceway Park, September 26-27, 2025