Holley Performance Brands
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Holley Partners With Universal Studios on ‘Fast & Furious’ Roller Coaster
A theme park partnership puts aftermarket performance brands in front of guests, building on a 25-year link to the film…
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Holley Performance Brands Acquires Off-Road Manufacturer SXTH Element
Acquisition expands Holley’s Modern Truck & Off-Road portfolio, serving the Toyota truck & SUV performance market…
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Holley To Make Product Announcements & Bring Automotive Icons to the SEMA Show
In addition to showcasing four builds across consumer verticals, the company will hold its first in-booth press conference & host…
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Holley, Amotiv Collaboration Targets North America, Australia & New Zealand
Partnership launches with Flowmaster Engineered by Ryco Performance Oil Filters, extending Holley’s Flowmaster brand into a new product category…
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Holley Performance Brands Prepays $10M More in Debt as Deleveraging Continues
Holley has now repaid $125 million in debt since 2023, funded entirely through free cash flow, as it works toward…
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Bill Tichenor Retires From Holley Performance Brands
Tichenor helped transform Holley into one of the most recognized companies in the performance market & leaves behind a legacy…
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Holley Performance Brands Expands Partnership With Major National Retailer
The move expands the shelf presence of Holley's performance brands & enhances same-day product availability…
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Holley Sells Scott Drake, Brothers Trucks Brands to CJ Pony Parts
The portfolio focus strategy sharpens Holley's concentration on core performance verticals while expanding CJ Pony Parts' restoration lineup…
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Holley Performance Brands Accelerates Deleveraging Through Debt Prepayments
Holley made a $15 million debt prepayment, bringing total debt reduction to $115 million since 2023, reinforcing financial flexibility &…
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Holley Appoints Sarah Apple as SVP, General Counsel & Corporate Secretary
Apple brings public-company governance, regulatory compliance & strategic transactions experience to Holley Performance Brand's senior leadership team…
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Holley Performance Brands, FluidLogic Strike Exclusive Global Distribution Deal
Holley has been named the exclusive global distributor of FluidLogic's Intelligent Hydration systems through its growing Safety & Racing portfolio...
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Holley Performance Brands Unveils Expanded 2026 Flagship Event Season
Holley is adding premium activations & expanded programming across its six nationwide events, building on its 2025 momentum from its…
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Holley Performance Brands Acquires HRX Motorsports Racewear
The Italy-based motorsports racewear manufacturer expands Holley's Safety & Racing portfolio & its European footprint...
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Holley Performance Brands Launches ‘American Performance’ Vertical
New research by the company reveals generational shifts are fueling growth across classic & modern performance platforms…
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Holley Performance Brands To Showcase Safety & Racing Innovations at PRI Show
Iconic brands – including Simpson, Stilo, HANS & RaceQuip – will debut their newest product offerings while honoring motorsports heritage…
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