Holley Performance Brands
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News
Holley Performance Brands Prepays $10M More in Debt as Deleveraging Continues
Holley has now repaid $125 million in debt since 2023, funded entirely through free cash flow, as it works toward…
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Bill Tichenor Retires From Holley Performance Brands
Tichenor helped transform Holley into one of the most recognized companies in the performance market & leaves behind a legacy…
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Holley Performance Brands Expands Partnership With Major National Retailer
The move expands the shelf presence of Holley's performance brands & enhances same-day product availability…
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Holley Sells Scott Drake, Brothers Trucks Brands to CJ Pony Parts
The portfolio focus strategy sharpens Holley's concentration on core performance verticals while expanding CJ Pony Parts' restoration lineup…
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Holley Performance Brands Accelerates Deleveraging Through Debt Prepayments
Holley made a $15 million debt prepayment, bringing total debt reduction to $115 million since 2023, reinforcing financial flexibility &…
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Holley Appoints Sarah Apple as SVP, General Counsel & Corporate Secretary
Apple brings public-company governance, regulatory compliance & strategic transactions experience to Holley Performance Brand's senior leadership team…
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Holley Performance Brands, FluidLogic Strike Exclusive Global Distribution Deal
Holley has been named the exclusive global distributor of FluidLogic's Intelligent Hydration systems through its growing Safety & Racing portfolio...
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Holley Performance Brands Unveils Expanded 2026 Flagship Event Season
Holley is adding premium activations & expanded programming across its six nationwide events, building on its 2025 momentum from its…
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Holley Performance Brands Acquires HRX Motorsports Racewear
The Italy-based motorsports racewear manufacturer expands Holley's Safety & Racing portfolio & its European footprint...
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Holley Performance Brands Launches ‘American Performance’ Vertical
New research by the company reveals generational shifts are fueling growth across classic & modern performance platforms…
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Holley Performance Brands To Showcase Safety & Racing Innovations at PRI Show
Iconic brands – including Simpson, Stilo, HANS & RaceQuip – will debut their newest product offerings while honoring motorsports heritage…
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Holley Performance Brands at the 2025 SEMA Show
Holley will show off its portfolio of iconic brands through product demonstrations, unique builds, subject matter experts & influencers…
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Holley Performance Brands Announces the Launch of a Secondary Offering by Selling Stockholder
The secondary offering includes 14,000,000 shares of common stock…
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Holley Performance Brands Prepares for Its High-Octane Lineup of Fall Events
LS Fest East will kick off Holley’s series of flagship events in Bowling Green, Kentucky, on Sept. 5…
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Holley & Callaway Cars Partner on New Line of GM Performance Packages
Partnership will deliver performance upgrades for Corvettes, trucks & SUVs & enhance dealer network access…
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