Features
The latest feature articles about the automotive aftermarket from THE SHOP.
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Ford Unveils Overlanding Bronco Concept
The ‘OG Concept’ is equipped with performance upgrades, a rooftop tent and a camp kitchen in the cargo area…
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GMC Introduces Revived Hummer EV
The all-electric Hummer will generate 1,000 horsepower and has a ‘CrabWalk’ feature, allowing the front and rear wheels to steer…
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From the Mag: Get Out of that Rut
3 Simple Changes to Get Traction in Your Online Marketing
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Featured Product: A.R.E. CX Classic for the Jeep Gladiator
The A.R.E. CX Classic is the first aftermarket fiberglass truck cap available for the 2020 Jeep Gladiator and comes standard…
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Dee Zee’s Online Truck Event is On-Demand—Watch Now
Join Dee Zee for a walkthrough of its core product line on a full-size truck. They'll cover the full gamut…
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Ariel North America Debuts Atom 4
The redesigned vehicle is powered by a 320-horsepower Honda engine and can go from zero to 100 mph in just…
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Featured Product: The VDOG — Variable Angle Gear
Engineered to solve difficult steering linkage situations, the VDOG can be mounted virtually anywhere inside a vehicle. Ideal for Cab-Overs,…
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Legacy Classic Trucks Restores 1936 Yellowstone Tour Bus
The White 706 tour bus was one of only 98 ever designed and will return to service at a Montana…
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Left Brain vs. Right Brain: Synchrony Consumer Study Probes Brand Loyalty
Emotional factors like honesty, transparency and reliability can go a long way toward building customer loyalty…
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Honda Unveils Redesigned Ridgeline
The updated pickup includes a redesigned hood, new infotainment system and an extra-wide bed…
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Featured Product: Compustar PRO T13 Remote Starter & Alarm
The Compustar PRO T13 is the industry's most powerful remote start and security system! This system features a brand new…
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Life After COVID in the Automotive Aftermarket
In a post-COVID world, connecting your shop with an online community of retail consumers has never been more important...
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Key Performance Indicators Report — September 2020
A comprehensive source for industry insights, exclusive interviews, new and used vehicle data, manufacturing summaries, economic analysis, consumer reporting, relevant…
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KPI — September: The Brief
Various economic indicators have rebounded in July and August at a greater than expected rate...
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KPI — September: State of Business: Automotive Industry
Buoyed by visible signs of recovery, the automotive industry remains resilient during the COVID-19 pandemic…