Fear & Loathing E-commerce? Combine a Memorable In-Shop Experience with These Online Solutions

E-commerce is certainly a modern convenience and powerful tool for any automotive shop’s comprehensive retail strategy, but online shopping is simply not capable of matching the natural customer reactions generated by a stellar in-store shopping experience. A retailer’s goal is to extend further than the base transaction and elicit a response, an emotion. The element… Continue reading Fear & Loathing E-commerce? Combine a Memorable In-Shop Experience with These Online Solutions

Fourth Man to Walk on the Moon Drove This ’69 Stingray

A 390-horsepower, 427-ci Corvette Stingray will go on display at the National Mall in September as part of the annual Cars at the Capital exhibition. The coupe will be displayed Sept. 12-19 in a glass case near the National Monument and Lincoln Memorial in Washington, D.C. Here’s the car’s story, according to the Historic Vehicle… Continue reading Fourth Man to Walk on the Moon Drove This ’69 Stingray

Meyer Chooses Gladiator as Latest Marketing Vehicle

The distributor upfitted the 2020 Jeep truck with a few bells and whistles to help generate shop sales…

Key Performance Indicators Report – July 2019

Briefing As the first half of 2019 comes to a close, the United States enters the longest economic expansion during its history, according to Kyle Cheng on behalf of SEMA. “The economy is intact, and the risk of recession has diminished. Further risks of additional tariffs appear low for now but tension remains, and growth… Continue reading Key Performance Indicators Report – July 2019

Cashing in on the Lifted Era

The automotive suspension market has seen considerable development in recent years, with the lifted look taking on major cultural relevance. The trend is expected to continue, according to Allied Market Research. The global segment is expected to grow to $284 billion by 2022, placing it among the most lucrative aftermarket automotive product markets. For these… Continue reading Cashing in on the Lifted Era

Restoring a Buick Nailhead V-8 from Rusty to Roaring

Hagerty recently posted a YouTube video showcasing the full restoration of a 401 Buick Nailhead engine. “The engine is together and running like a dream. And now, for your enjoyment, we present our latest Redline Rebuild time-lapse video,” the company stated in the video bio. “We pulled this iconic V-8 from a 1965 Buick Wildcat… Continue reading Restoring a Buick Nailhead V-8 from Rusty to Roaring

Sensory Steering Wheel Keeps Driver’s Eyes on The Road

A steering wheel has been developed by Jaguar Land Rover to help keep drivers’ eyes on the road by using heat to indicate when to turn left or right. The research, in partnership with Glasgow University, has created a sensory steering wheel, parts of which can be quickly heated and cooled to inform drivers where… Continue reading Sensory Steering Wheel Keeps Driver’s Eyes on The Road

Wrap Shop’s Suicide Prevention Fundraiser is Personal

Kevin Kempf, founder of Gretna, Louisiana-based wrap shop PG Nola, has launched of the sale of limited edition suicide awareness wrap gloves, made in memory of his son, Collin Archuleta, who took his own life in 2017, just days shy of his high school graduation…

Vision X Supports Public Land Cleanup Nonprofit

Rows of fully stuffed garbage bags seem to follow Dylan Gilbert everywhere he goes. That’s if you judge Gilbert purely on his GoFundMe page, which features photo after photo of him standing atop his Subaru Forrester in front of 10 to 20 trash bags perfectly aligned. Gilbert founded Public Lands United Cleanup (PLUC) this year with the goal of picking up… Continue reading Vision X Supports Public Land Cleanup Nonprofit

Is Driving the New Meditation?

Countless millions of Americans find relief from their over-connected, stressed-out lives in the simple pleasures of yoga and meditation. Then there are car lovers. “What I remember most are those precious times I fired up my car with no particular place to go and no precise timetable, owing my punctuality to no one and my… Continue reading Is Driving the New Meditation?

Why Water is a Performance Engine’s Worst Enemy

Those who have experienced coolant loss due to high pressure and boil-over, corroded cooling system components, scaling, and pitting from electrolysis, can blame a common culprit: water. Here’s how water can turn into a race team’s worst enemy. Vapor At the risk of stating the obvious, the simplest way to get past the performance limitations… Continue reading Why Water is a Performance Engine’s Worst Enemy

What the New Mid-Engine Placement Means for Corvette

The 2020 Stingray was introduced last week as the first mid-engine Corvette by Chevrolet. Check out the car’s performance metrics and more…

Upgrading Wheels & Tires? Don’t Make The Brake Mistake

As trucks and SUVs make up a larger share of the new-vehicle market, wheel and tire upgrades are more popular than ever. Indeed, as Modern Tire Dealer reports, large diameter wheel and tire sales are a bright spot in the industry. While this is great news for off-road shops selling wheel and tire upgrades for… Continue reading Upgrading Wheels & Tires? Don’t Make The Brake Mistake

Edelbrock CEO Injecting New Ideas into Legacy Brand

Don Barry joined THE SHOP magazine for a 30-minute conversation just weeks before his one-year anniversary as CEO of Edelbrock in April. His experience as chief so far has included developing a blueprint for the company’s growth and plotting new markets to penetrate. Yes, the Edelbrock brand is well established but he said there’s still room… Continue reading Edelbrock CEO Injecting New Ideas into Legacy Brand

How to Stop a Bench Grinder from Vibrating Using Static Balancing

Albert Zuger, the Guild of Automotive Restorers’ top metal worker, recently demonstrated how to stop a bench grinder, or other wheel grinders, from vibrating. Watch Zuger’s video above.