Author: THE SHOP Staff

Webinar to Examine Customer Experience During Pandemic

A webinar from eMarketer will examine the state of customer experiences in 2020 and how the COVID-19 pandemic has changed them, the marketing research firm announced. Scheduled for July 16 at 2 p.m. ET, the webinar will cover how marketers have created consistent experiences across channels, as well as new approaches to customer experience required… Continue reading Webinar to Examine Customer Experience During Pandemic

SCORE Moves Date, Location of Baja 500

Responding to further analysis of information and forecasts for the COVID-19 situation with Mexican authorities, race teams and sponsors, SCORE International has announced a new date and venue for the 52nd BFGoodrich Tires SCORE Baja 500, presented by 4 Wheel Parts. The race will be held in San Felipe, Baja California, Mexico from Sept. 22-27.… Continue reading SCORE Moves Date, Location of Baja 500

SPAL Named Official Electric Cooling Fan of Diesel Motorsports

SPAL USA has been named the official electric cooling fan of Diesel Motorsports for the 2020 season, the company announced. “We are extremely proud to serve as the official electric cooling fan of Diesel Motorsports,” said Thom Balistrieri, director of aftermarket sales for SPAL USA. “Traditionally, diesel applications have been nearly impossible to keep cool… Continue reading SPAL Named Official Electric Cooling Fan of Diesel Motorsports

Tenneco Appoints New COO

Tenneco, Inc. Logo

Tenneco has appointed Kevin Baird as chief operating officer, effective August 3, 2020, the company announced. In this role, Baird joins the executive leadership team and will lead and support critical strategic and operations initiatives. “I am pleased to welcome Kevin to Tenneco and the addition of his automotive industry, global operations management, and private… Continue reading Tenneco Appoints New COO

Oracle Lighting Wins Court Battle Against Counterfeiters

Oracle Lighting, a manufacturer of LED lighting products for the automotive industry, has won its legal battle against a Chinese-based manufacturer of imitation products, the company announced. “Shortly after we unveiled our Vector LED Grill System at a trade show in 2017, Chinese knockoffs began appearing,” explained Justin Hartenstein, director of product development at Oracle… Continue reading Oracle Lighting Wins Court Battle Against Counterfeiters

Kenda Tires Sponsoring 2020 Championship Off-Road Series

Kenda Tires is partnering with ISOC Racing to support the 2020 Championship Off-Road Series as a series sponsor, the company announced. Short course off-road racing allows Kenda to race DOT tires – the same tires sold to consumers in retail stores, the company says, and this racing series provides a rare environment for fans to… Continue reading Kenda Tires Sponsoring 2020 Championship Off-Road Series

Turn 14 Distribution Adds Akrapovič Porsche 911 Carrera Slip-On Race Line Exhaust to Offerings

Akrapovič has released its Porsche Carerra /S/4/4S/Cabriolet (992) Slip-On Race Line exhaust and Link Pipes and are now available at Turn 14 Distribution, the sole U.S. Automotive Distributor for Akrapovič. The Slip-On Race Line (Titanium) is finished with unique tailpipes to showcase a variety of surfaces, which emphasize the latest exhaust technology and manufacturing enhancements,… Continue reading Turn 14 Distribution Adds Akrapovič Porsche 911 Carrera Slip-On Race Line Exhaust to Offerings

Study Shows Instagram More Likely to Influence Consumers Than Twitter or YouTube

A new study from Visual Objects, a marketing publication, determined that Instagram posts are more likely to influence consumers than Twitter or YouTube. The study also found that, depending on the social media platform, user-generated content outperforms branded content, and vice versa. On Instagram, according to the study, consumers are generally more influenced by user-generated… Continue reading Study Shows Instagram More Likely to Influence Consumers Than Twitter or YouTube

Nominations for SEMA Council Awards Now Open

Nominations for the 2020 SEMA Council and Network Industry Awards are now open, the organization has announced. The SEMA Council and Network Awards are presented to leading companies and individuals who have made exceptional contributions to their niche aftermarket segments. To be considered for an award, nominees must be an existing member of at least… Continue reading Nominations for SEMA Council Awards Now Open

U.S. Congress Recognizes ‘Collector Car Appreciation Day’

The U.S. Senate passed Senate Resolution 650 (S. Res. 650) at the request of the SEMA Action Network (SAN) recognizing July 10, 2020 as “Collector Car Appreciation Day (CCAD).” A similar resolution was introduced in the U.S. House of Representatives (H. Res. 998). The date marks the 11th commemoration of what has become an annual… Continue reading U.S. Congress Recognizes ‘Collector Car Appreciation Day’

Fort Worth Auto Show Canceled

Due to the evolving COVID-19 health crisis, the North Texas Automobile Dealers has cancelled the 2020 Fort Worth Auto Show with plans to return in November of 2021, the organization announced. Jim Hardick, chairman of the North Texas Automobile Dealers said “Mitigating the spread of COVID-19 continues to be our highest priority. After extensive communication… Continue reading Fort Worth Auto Show Canceled

Akrapovič BMW X3, X4 Slip-On Race Line Exhaust & Link Pipes Now Available at Turn 14 Distribution

Akrapovič has released its 2020 BMW X3 M / X3 M Competition and X4 M / X4 M Competition Slip-On Race Line exhaust and Link Pipes. These products can be found at Turn 14 Distribution, the Sole U.S. automotive distributor for Akrapovič. The Slip-On Race Line (Titanium) exhaust for the BMW X3 M and X4… Continue reading Akrapovič BMW X3, X4 Slip-On Race Line Exhaust & Link Pipes Now Available at Turn 14 Distribution

Nominations Open for AAPEX Awards

Nominations are now open for three new AAPEX awards to recognize the essential services that service advisors, shop owners and technicians provide to keep the motoring public on the road, even during times of crisis, organizers of the annual trade show announced. AAPEX is scheduled for Nov. 3 through Nov. 5, at the Sands Expo… Continue reading Nominations Open for AAPEX Awards