Author: A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

PRI Now Accepting Applications for 2023 Seminars

PRI is now accepting applications for 2023 PRI Show seminars, the organization announced. The organization is accepting proposals for educational programs that reflect current trends, ideas, best practices and processes, new techniques and discoveries within the racing and performance industry. Potential topics include sponsorships, hiring and employee management, branding, content creation, youth engagement, small business… Continue reading PRI Now Accepting Applications for 2023 Seminars

Dayco Names New Aftermarket CEO

Dayco has named Craig Frohock as the new Chief Executive Officer of Dayco Aftermarket and Belts, the company announced. Effective Jan. 16 and reporting directly to the board of Dayco, Frohock will be responsible for the business unit’s global operational performance and strategic direction, the company said. For the past six years, Frohock has held… Continue reading Dayco Names New Aftermarket CEO

Tint World Expands in Florida with New Orlando Location

Tint World Automotive Styling Centers has opened a second location in Orlando, the company announced. The new Tint World Downtown Orlando will join Tint World North Orlando in serving the Orlando area. Both Tint World Downtown Orlando and Tint World North Orlando (Longwood) are owned by Pete and Barbra Muller. “This is such a great… Continue reading Tint World Expands in Florida with New Orlando Location

Race Sport Lighting to Host Training Session at KnowledgeFest Las Vegas

Race Sport Lighting will be exhibiting (Booth 101) and hosting a training session for dealers at the upcoming KnowledgeFest Las Vegas, the company announced. Staff will be available in the booth all weekend to answer any questions and will feature a large custom 5-Axis display of testable Race Sport lights, including the Terminator LED Kits,… Continue reading Race Sport Lighting to Host Training Session at KnowledgeFest Las Vegas

Turn 14 Distribution Adds UMI Performance to Line Card

Performance parts distributor Turn 14 Distribution has broadened its selection of suspension components with the addition of UMI Performance to its line card, the company announced. “UMI Performance adds a unique addition to the Turn 14 Distribution line card with its high-quality domestic performance suspension components. The company has smalltown roots but the highest machinery,… Continue reading Turn 14 Distribution Adds UMI Performance to Line Card

SEMA Battle of the Builders TV Special to Premiere on History Channel

All-new, behind-the-scenes footage and exclusive interviews from the newest SEMA Battle of Builders competition will premiere on Jan. 28, at 9:00 am (EST) on the History Channel’s Drive Block and A+E Network’s FYI, the network announced. In addition to featuring the winner and finalists, the one-hour television special highlights many new, up-and-coming builders and includes… Continue reading SEMA Battle of the Builders TV Special to Premiere on History Channel

Austin Hatcher Foundation to Present Awards at Rolex 24 at Daytona

The Austin Hatcher Foundation for Pediatric Cancer will be presenting IMSA and Hixon Motor Sports with awards recognizing their contributions to the organization ahead of the Rolex 24 at Daytona, the organization announced. For the 2023 season, the Foundation is continuing in its role as an official charity of IMSA for the ninth season. During… Continue reading Austin Hatcher Foundation to Present Awards at Rolex 24 at Daytona

Directechs Adds Translator for Tech Support Chat System

VOXX-DEI has introduced a new feature for its Directechs.com technical support chat system that automatically translates multiple foreign languages, the company announced. “Supporting our dealers goes farther than just picking up the phone, we feel it is important to support them in their native language, especially when they are dealing with highly technical product,” said… Continue reading Directechs Adds Translator for Tech Support Chat System

HOT ROD Power Tour Releases 2023 Schedule

The HOT ROD Power Tour has revealed its 2023 event schedule. Scheduled for June 12-16, the HOT ROD Power Tour will kick off at Atlanta Motor Speedway and will wind its way north through the Carolinas before concluding at Tennessee’s Bristol Motor Speedway, organizers said. At each stop, the traveling car show will include activities… Continue reading HOT ROD Power Tour Releases 2023 Schedule