KMC Wheels is returning as the official wheel sponsor of the King of the Hammers (KOH) off-road racing event, the wheel manufacturer announced. “We’re excited to return to the lakebed to support our loyal KMC customers and the KMC Race Division drivers competing in this year’s events,” said Michael Gibbs, Wheel Pros CMO. “King of… Continue reading KMC Wheels Returns as Official Sponsor of King of the Hammers
Author: A.J. Hecht
A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.
KICKER Details KnowledgeFest Training Schedule
KICKER has revealed details regarding its training seminars scheduled to be held during the upcoming MEA KnowledgeFest Las Vegas (Feb. 3-5) at the Paris Hotel and Convention Center, the company announced. The first class is scheduled for Fri., Feb. 3 at 1:45 p.m., followed by a Sat., Feb. 4 class at 5:30 p.m., the company… Continue reading KICKER Details KnowledgeFest Training Schedule
Hypertherm Now Accepting Applications for Educational Grant Program
Hypertherm Associates, a manufacturer of industrial cutting products and software, is now accepting applications for its Spark Something Great educational grant program, the company said. The program, now in its ninth year, will provide 12 North American schools with a Powermax45 XP air plasma system and in-person training from a Hypertherm product expert. This year… Continue reading Hypertherm Now Accepting Applications for Educational Grant Program
Chevrolet Reveals Corvette Z06 GT3.R
Powered by a production-derived 5.5-liter LT6 V8, the customer GT3 car will make its competitive debut in 2024…
VP Racing Fuels Launches New Renewable Fuel
VP Racing Fuels is expanding its renewable fuel initiative with the launch of a new, renewable fuel, EcoGen, the company announced. EcoGen is a renewable, non-alcohol alternative to ethanol and butanol-based fuels found at the pump, the company said. VP Racing has engineered high-octane renewable gasoline components incorporated into gasoline to help meet the increasing… Continue reading VP Racing Fuels Launches New Renewable Fuel
MidwayPlus Partners with Odor 1
MidwayPlus has partnered with Odor 1 to provide its B2B sales platform to the producer of Chlorine Dioxide (CIO2) gas products, the company announced. Odor 1 CIO2 gas products are used to eliminate odors in fleets, dealership vehicles, OTR Trucks, and personal vehicles and residences, the company said. Already partnering with auto dealerships throughout the… Continue reading MidwayPlus Partners with Odor 1
Mullin Collection Cars Join Florida Art Museum Exhibit
A 1938 Hispano-Suiza, a 1934 Avions Voisin and a 1929 Bugatti Type 46 will appear at the Vero Beach Museum of Art for a new exhibit showcasing art deco automobiles and motorcycles…
Goodyear Announces 2023 Layoffs
The Goodyear Tire & Rubber Company is planning an approximately 5% reduction in salaried staff globally in 2023, or about 500 positions, the tire manufacturer announced. “Our fourth quarter results fell short of our expectations given a significantly weaker industry backdrop, particularly in Europe,” said Richard J. Kramer, chairman, chief executive officer and president. “While… Continue reading Goodyear Announces 2023 Layoffs
Using VR to Design Cars
A new video from Honda highlights how its designers are using virtual reality technology to design new vehicles…
Brandmotion Wins Overall Best New Product of The Event 2022
Brandmotion has received the Overall Best New Product award of The Event 2022 for its SurroundVUE Commercial and RV Camera System, The AAM Group announced. Voted on by Event attendees, the SurroundVUE beat out the 10 other category winners to capture the overall title, event organizers said. Winner of the best new product award for… Continue reading Brandmotion Wins Overall Best New Product of The Event 2022
Autoshop Solutions Partners with Turnkey Marketing
Autoshop Solutions, an automotive services-based digital marketing company, has partnered with Turnkey Marketing, a full-service marketing agency, to offer a comprehensive marketing solution for shops, the companies announced. The firms have partnered to offer a full-service marketing program for shops, the companies said. “Turnkey Marketing and Autoshop Solutions have partnered together to help auto repair… Continue reading Autoshop Solutions Partners with Turnkey Marketing
SEMA Issues 2023 Future Trends Report
SEMA has released its January 2023 Future Trends report, the organization announced. According to the report, the automotive aftermarket continues to be impacted by shifts in the industry and overall economy. The report found the following, summarized by SEMA officials: Specialty-Equipment Industry Outlook Sales for specialty-equipment parts are projected to have slowed in 2022, growing… Continue reading SEMA Issues 2023 Future Trends Report
Hagerty Launches Carbon Offset Program for Collectible Car Enthusiasts
Hagerty has launched a voluntary Enthusiast Carbon Offset program, called ECO, to help enthusiasts reduce the carbon footprint of their collectible cars, trucks and motorcycles, the company announced. In addition to the program, Hagerty is offsetting all emissions from its classic fleet and driving events, the company said. For 2022, this included the California Mille… Continue reading Hagerty Launches Carbon Offset Program for Collectible Car Enthusiasts
Ep. 42 — The Future of Motorsports with Corey Sharp
Corey Sharp, director of statewide partnerships for Purdue University’s evGrandPrix, discusses the high school program that gets high school students working on go-karts…
Grand National Roadster Show Previews Award Contenders
A total of 20 cars will compete for the America’s Most Beautiful Roadster and Al Slonaker Memorial Awards at the 73rd edition of the annual car show…