Author: A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

Marketing Expert, THE SHOP Contributor Launch Restyling Podcast

Two industry experts, Jesse Stoddard, owner of AutoStyle Marketing, and Josh Poulson, SEMA’s 2022-23 Person of the Year and THE SHOP contributor, have launched a new podcast covering the restyling industry. Called Ride-in-Style, Stoddard and Poulson offer insights, trends and expert interviews for restylers and installers, the hosts said. In the first episode, Stoddard and… Continue reading Marketing Expert, THE SHOP Contributor Launch Restyling Podcast

SEMA Garage to Demo ADAS Calibration at SEMA Show

The SEMA Garage will feature its research and testing capabilities during the 2023 SEMA Show in an expanded area in the upper South Hall of the Las Vegas Convention Center, the organization announced. The area will allow the SEMA Garage to host real-time testing demonstrations and live calibrations. Attendees can learn from subject-matter experts, exchange… Continue reading SEMA Garage to Demo ADAS Calibration at SEMA Show

Speedway Motors to Debut C10 Build in SEMA Show Booth

Speedway Motors will debut an all-new C10 build at the 2023 SEMA Show alongside an assortment of new products, the company announced. Located in booth No. 22891, the company will showcase some of its new products designed, engineered and manufactured in-house, including its WheelWise Wheel Fitment and Tire Fitment Tools, and a patent pending line… Continue reading Speedway Motors to Debut C10 Build in SEMA Show Booth

MAHLE to Announce Vehicle Giveaway Winners at 2023 AAPEX Show

MAHLE Aftermarket will announce the grand prize winners of its Choice of Champions giveaway at the 2023 Automotive Aftermarket Products Expo (AAPEX) Show, the company announced. The company will be giving away a Jeep Gladiator, built by Casey Currie and CRC, and a 1,000-hp Z06 Corvette, built by Richard Petty and the technicians at Petty’s… Continue reading MAHLE to Announce Vehicle Giveaway Winners at 2023 AAPEX Show

Factory Five SEMA Show Booth to Host Austin Hatcher Foundation Mk4 Roadster

The Austin Hatcher Foundation for Pediatric Cancer is attending the 2023 SEMA Show as an official SEMA Cares Charity and will be displaying its Factory Five Racing Mk4 Roadster built by cancer patients, siblings and families at the foundation’s Education Advancement Center in Chattanooga, Tennessee, the foundation announced. For 16 consecutive years, AHF has built… Continue reading Factory Five SEMA Show Booth to Host Austin Hatcher Foundation Mk4 Roadster

OPTIMA Unleashed Returns to SEMA Show

OPTIMA Batteries is returning to the 2023 SEMA Show for the third consecutive year with OPTIMA Unleashed, a week-long activation located in the Bronze Lot outside the Las Vegas Convention Center, the company announced. The display features new OPTIMA products, live racing, Red Bull freestyle rider Aaron Colton and drifting demonstrations, the company said. In… Continue reading OPTIMA Unleashed Returns to SEMA Show

Edelbrock Group Partners With MidwayPlus on B2B Storefront

Edelbrock Group has contracted MidwayPlus to handle its online business-to-business transactions, the company announced. The newonline platform will allow Edelbrock Group dealer customers to place orders, check prices, view inventory, access sales data, and track orders online, the company said. The platform is scheduled to launch in the first quarter of 2024. “We are very… Continue reading Edelbrock Group Partners With MidwayPlus on B2B Storefront

Tint World Opens New Washington Location

Tint World Automotive Styling Centers is continuing its expansion in Washington with a new Tacoma location, the company announced. Tint World Tacoma is owned by Lewis and Nate Pollack, the father and son team who recently opened Tint World first Washington store in Bremerton. The Tacoma location will offer the same lineup of services and… Continue reading Tint World Opens New Washington Location

Holley to Highlight New Market Segment Strategy at SEMA Show

Holley is returning to the SEMA Show with a new approach focused on highlighting its new multiple aftermarket segment strategy, the company announced. With two booth locations, the company will spotlight its array of aftermarket solutions that encompass classic cars and trucks, late model muscle cars and trucks, off-road, European, and EV applications, the company… Continue reading Holley to Highlight New Market Segment Strategy at SEMA Show