VP Racing, IMSA Extend Partnership Through 2030

VP Racing is extending its years-long partnership with IMSA through at least 2030, the company announced. VP Racing currently serves as IMSA’s Official Fuel, Official Performance Coolant, Official Fuel Additives, and renewable fuel partner. The partnership dates back to 2014, the company said. The extended deal also includes the entitlement sponsor of the IMSA VP… Continue reading VP Racing, IMSA Extend Partnership Through 2030

VP Racing Grants License to Logo Brands for Tailgating Gear

VP Racing has signed a licensing agreement with Logo Brands, a manufacturer of officially licensed products, to develop a line of officially licensed VP Racing tailgating products, the companies announced. “Logo Brands is the perfect match for building the VP Racing brand,” said Bob Merz, director of brand management and licensing at VP. “Logo Brands’… Continue reading VP Racing Grants License to Logo Brands for Tailgating Gear

VP Racing Extends Partnership With World Racing Group

VP Racing has agreed to a multi-year extension of its title of Official Fuel for the World Racing Group, organizer of the World of Outlaws and DIRTcar championships, the company announced. “We are ecstatic to build upon our relationship with World Racing Group (WRG),” said Chris Wall, Senior director of East Coast Race Fuel Sales… Continue reading VP Racing Extends Partnership With World Racing Group