Super Bowl Commercials Lead to Spike in Online Traffic for Automakers

Cadillac debuts new ad featuring Timothée Chalamet, as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim. In the spot, Edgar experiences Super Cruise, Cadillac’s hands-free driver assistance feature, for the first time while driving the Cadillac LYRIQ.

Cadillac’s Edward-Scissorhands-inspired commercial led to a 194% traffic bump to its respective branded pages on Cars.com…

Average New-Vehicle Prices Surpass $40,000

The 2021 Chrysler Pacifica Pinnacle AWD is loaded with premium features that come standard on the top-of-the-line model, including the new FamCAM interior camera, segment-first USB Type C ports, new wireless charging, Uconnect Theater with four new games, and much more.

Last month’s new-vehicle prices were up over 5% from January 2020…