Sponsorship
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News
TOPDON US Renews Sponsorship With TechForce Foundation
Cash & product donations will help support the education & job placement of auto tech students across the nation for…
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Gatorade Partners With F1 ACADEMY to Fuel the Future of Women’s Racing
The multiyear collaboration will bring global visibility to the next generation of female F1 drivers…
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EnerSys Renews ODYSSEY Battery Sponsorship With Jim Marsden
With more than 100 podium finishes, off-road racing champion Marsden will be racing his “Bad Penny” in the upcoming Rallye…
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Yokohama Tire Sponsors Drivers for 103rd Pikes Peak International Hill Climb
The company returns as the exclusive tire supplier for the Pikes Peak GT4 Trophy by Yokohama…
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OPTIMA Batteries Enters New Partnership With Mustang Challenge Series
The company’s continued partnership with Ford Performance will expand to the racing series & include Tanner Foust competing at the…
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Malco Automotive Announces New & Expanded Motorsport Partnerships
The company bolsters its recognition in motorsports with sponsorships of the SCCA, Mid-Ohio Sports Car Course, Team Sahlen & more…
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Porsche Becomes the Official Car of WeatherTech Raceway Laguna Seca
Porsche & Friends of Laguna Seca sign sponsorship agreement that includes a new West Coast-based Porsche Track Experience starting in…
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‘Gearheads n’ Gasoline’ Podcast Welcomes AMD as a 2025 Sponsor
Collaboration promises to rev up the value for listeners & create stronger connections across the automotive aftermarket…
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Tire Rack Signs New Sponsorship Deals With WeatherTech Raceway Laguna Seca
As part of the multi-year agreement, Tire Rack will help upgrade & refresh the circuit’s famous pedestrian Tire Bridge…
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ODYSSEY Battery Sponsorship of Team Oliver Racing Has Been Extended by EnerSys
EnerSys & Team Oliver Racing have been working together for nearly a decade…
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TOPDON USA Becomes Corporate Sponsor of AVTECC
TOPDON will support efforts of the Advanced Vehicle Technology Education & Credentialing Coalition to build an essential skills-based certification model…
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Formula DRIFT Announces New Series Sponsors Meguiar’s & Eneos Oil
Well-known car care brand & Japan’s largest oil company return as Associate Sponsors of the 2025 Formula DRIFT PRO Championship…
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Lucas Oil Returns as Primary Sponsor for Richard Childress Racing’s No. 8 Chevrolet
Lucas Oil will also provide aerial broadcast coverage for several NASCAR Cup Series races this season…
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SEMA and PRI To Sponsor Road Racing Drivers Club Reception
The RRDC event celebrates 50 Years of the Grand Prix of Long Beach & will honor Mario Andretti, Al Unser Jr.…
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Formula DRIFT Signs O’Reilly Auto Parts as Official Retailer
O’Reilly Auto Parts will also continue its partnership with Royal Purple & Formula DRIFT PRO driver Dylan Hughes…
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