Sponsorship
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News
Adrian Becomes New Sponsor of Radford Racing School
As part of the partnership, Adrian has provided an enclosed hauler for Radford events, with a second trailer for ticketing…
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HELLA Sponsors Robb Holland’s Off-Road Debut at Crandon World Championships
In addition to backing Holland, the lighting supplier is sponsoring the Rage on the Rocks night race at one of…
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Championship Off-Road Racing Welcomes AMSOIL as New Presenting Sponsor
The partnership will provide AMSOIL with on-track branding, digital & broadcast integration & engagement with racers & fans across the…
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SKF Sponsors Off-Road Racing Champion Casey Currie
The partnership will showcase SKF's bearing & sealing technology through real-world testing & joint promotional initiatives…
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LIQUI MOLY Named Official Partner of IHF Men’s Handball World Championship 2027
LIQUI MOLY continues its international sports sponsorship push as Official Partner of the 2027 IHF Men's Handball World Championship, with…
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Hot Shot’s Secret Renews Sponsorship Agreement With IHRA Pro Pulling Series
The high-performance additive & lubricant brand extends its IHRA Pro Pulling Series partnership through 2027 as title sponsor of the…
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Hot Shot’s Secret Renews Outlaw Diesel Super Series Sponsorship Through 2028
Hot Shot's Secret extends its ODSS title sponsorship for three years in addition to providing the Official Fuel & Official…
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Ricky Silva Racing Adds Avery Dennison, Extends Competition Clutch Partnership
Competition Clutch has played a key role in supporting innovation & performance, while Avery Dennison will bring a fresh look…
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Hankook Tire Supports Racers in Croatia Rally, Round 4 of the 2026 WRC
Croatia Rally concludes in newly configured coastal & mountain stages, delivering intense competition & unpredictable variables…
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Kumho Tire Extends Formula DRIFT Sponsorship Through 2029
Kumho Tire U.S.A. announces three-year sponsorship extension & reveals its six-driver Team KUMHO roster for the 2026 Formula DRIFT PRO…
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Kumho Tire Selects 4 Pikes Peak Racers for Inaugural Gaining Traction Program
Emerging Colorado-based competitive drivers to receive comprehensive support from Kumho Tires U.S.A. for The Race to the Clouds…
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Yokohama Tire To Sponsor 2026 Bassmaster Classic & Elite Series
For the third year in a row, the tire company is partnering with B.A.S.S. to create fan-related activities & activations…
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Kumho Tire To Sponsor Four Emerging Colorado-Based Drivers at Pikes Peak International Hill Climb
In addition to its Gaining Traction Program, Kumho Tire will also sponsor the 2026 Rookie of the Year award…
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LIQUI MOLY Named Official Partner of Rugby World Cups 2027 & 2029
The sponsorship agreement with World Rugby enables the German lubricant specialist to connect to new sporting audiences worldwide…
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Hankook Supplies Tires for the Demanding Rallye Monte-Carlo
Hankook Supplies Tires for the Demanding Rallye Monte-Carlo