HELLA Sponsors Robb Holland’s Off-Road Debut at Crandon World Championships
In addition to backing Holland, the lighting supplier is sponsoring the Rage on the Rocks night race at one of the biggest annual off-road events…
HELLA GmbH & Co. KGaA (“FORVIA HELLA”) is returning to the 57th Polaris Crandon World Championship Races taking place at Crandon International Raceway in Wisconsin. For the 2026 event, the lighting company will extend its support of circuit racer Robb Holland. The experienced American driver—who has competed in British and European touring cars, won IMSA championships and conquered Pikes Peak—will make his off-road debut in the Crandon World Championship this weekend, Sept. 3-6, company officials stated in a press release.
Holland will compete in the Pro Lite Truck Class for the first time in a vehicle sponsored by HELLA, OMP, HP Tuners, and Yokohama Tire. The racing event begins with qualifying runs on Sept. 3, and Holland’s first races take place on Saturday, Sept. 5, with the Finals on Sunday, Sept. 6.
HELLA’s Presence at the 2026 Crandon World Championships
The HELLA team will be based in The Beast, Holland’s race trailer, which includes a cabin that will serve as HELLA HQ for the weekend. On top, the viewing deck will be available to VIP guests, including members of RACER Network’s R92 Membership Program, which will be based alongside the transporter, the release noted.
HELLA will be displaying several new products, including 1-inch and 2-inch HELLA RACER Pods, as well as its popular HELLA X-TREME Cubes available in multiple sizes. There will also be a range of new HELLA merchandise available for purchase.
HELLA lighting will also be on duty for the HELLA Rage on the Rocks, a frenetic night race for Ultra 4 drivers scheduled for Saturday, Sept. 5, at 7:30–9:30 p.m. It features jumps, obstacles and some inevitable carnage, the company said.
