Valvoline Global Is an Official Supporter of the FIFA Women’s World Cup Brazil 2027
The lubricant maker builds on the momentum of its men’s tournament sponsorship as it partners with U.S. Women's National Team midfielder Rose Lavelle…
Valvoline Global announced its role as an Official Supporter of the FIFA Women’s World Cup Brazil 2027. The brand’s multi-faceted sponsorship is headlined by U.S. Women’s National Team midfielder Rose Lavelle, who will serve as a brand ambassador throughout the tournament, company officials stated in a press release.
“The FIFA Women’s World Cup Brazil 2027 will showcase extraordinary talent, inspire future generations and bring people together across cultures and borders,” said Jamal Muashsher, president and CEO of Valvoline Global. “We believe progress is powered by originals: the athletes, innovators and trailblazers who refuse to settle and who create their own path. We’re honored to celebrate and spotlight the originality, determination and performance that have fueled the remarkable growth of women’s soccer around the world.”
The tournament will bring together 32 teams from six continents in Brazil from June 24 through July 25, 2027, marking the first FIFA Women’s World Cup ever held in South America.
Building on the momentum of its FIFA Men’s World Cup 2026 sponsorship, Valvoline Global will engage fans across the Americas and Europe through promotions and experiences to be announced in the coming months, the release noted.
The Cincinnati Connection
U.S. Women’s National Team star Rose Lavelle, a Cincinnati-area native, has become one of the defining players of her generation through creativity, authenticity and a fearless style of play. Valvoline Global says the partnership carries special significance following its recent announcement that it will establish its new global headquarters in Cincinnati. The collaboration brings together one of soccer’s most recognizable athletes and a company investing in the future of a community they both proudly call home, the company said.
“Rose’s journey from Greater Cincinnati to the pinnacle of world soccer is a story of talent, determination and staying true to yourself,” Muashsher said. “We’re proud to partner with an athlete whose roots reflect the same values: a mindset of refusing to settle, a commitment to performance and a persistent drive to move forward.”
