Eibach Named Title Sponsor of Gateway Dirt Nationals in St. Louis
Building on a multiyear relationship with Eibach, FloRacing brokered the deal that puts the suspension brand at the center of one of short-track racing’s top winter events…
Gateway Dirt Nationals event officials and FloSports have named Eibach the title sponsor of the Gateway Dirt Nationals, an indoor dirt racing event. The newly branded event will be named the Eibach Gateway Dirt Nationals Presented by O’Reilly Auto Parts and stream only on FloRacing Dec. 3-5 from the America’s Center in St. Louis, Missouri, according to a press release.
How the Title Sponsorship Came Together
FloSports, the long-term media partner of the Gateway Dirt Nationals, facilitated the agreement between Eibach and event officials. The deal represents a major expansion of Eibach’s multiyear relationship with FloRacing and deepens the suspension manufacturer’s direct involvement in short-track racing, the release noted.
“FloRacing has enjoyed a strong relationship with Eibach for years and bringing them together with the Gateway Dirt Nationals was a natural fit,” said Michael Rigsby, general manager of FloRacing. “We are committed to helping our event partners build sustainable commercial strength. Connecting a premier automotive brand like Eibach with one of short-track racing’s signature winter events creates value for the racers, the event staff and the fans watching at home.”
The Gateway Dirt Nationals annually brings together top drivers across multiple dirt discipline classes for high-stakes competition on a temporary indoor oval inside the America’s Center. Eibach will serve as the primary brand partner across event branding, trackside signage and vendor displays, as well as during the live worldwide broadcast.
“We are thrilled to welcome Eibach as our title sponsor,” said Cody Sommers, event promoter & founder. “This event has grown into a winter destination for the entire dirt racing community, and partnering with an industry leader like Eibach reinforces the prestige of what we’ve built here. FloRacing played a key role in bringing this deal together, and we are excited to work alongside both teams to deliver an exceptional race weekend.”
Eibach Targets Racers & Street Enthusiasts
Expanding the partnership with FloRacing through the title sponsorship of the Gateway Dirt Nationals, Eibach will support the competitors with championship-proven motorsports springs while showcasing a broader range of aftermarket street and truck products to a highly engaged motorsports audience. The Gateway Dirt Nationals provides a platform to connect with passionate enthusiasts both at the venue and through the FloRacing broadcast, Eibach officials said.
