Tag: Racing

Filling the Funnel with Performance Oils & Fluids

Performance oils & fluids make a real difference.

This article originally appeared in the January 2023 issue of THE SHOP magazine. Performance oils and fluids are protection for your customer’s power investments. Engineered for specific uses and backed by lab and real-world testing, these products are a fun and vital part of a speed shop’s offerings. From supply chain issues to common misconceptions,… Continue reading Filling the Funnel with Performance Oils & Fluids

F1 Establishes All-Women Academy Development Series

Five teams have been confirmed for the new Formula 1 all-women Academy Series, the series announced. Five veteran outfits in junior categories have confirmed their entries for next year with ART Grand Prix, Campos Racing, Carlin, MP Motorsport and PREMA Racing fielding three cars each to form the 15-car grid, the series said. F1 Academy… Continue reading F1 Establishes All-Women Academy Development Series

Eldora to Host $1M Winged Sprint Car Race

Eldora Speedway will host winged sprint cars for the richest purse in sprint car history for its third version of the Eldora Million, track owner Tony Stewart announced. Set for July 12-13, the unsanctioned event will feature a winner’s purse of $1,002,023 from a total purse of $1.4 million and is a cooperative effort with… Continue reading Eldora to Host $1M Winged Sprint Car Race

Hot Shot’s Secret Named ODSS Title Sponsor

Hot Shot’s Secret has signed a two-year agreement to become the title sponsor of the Outlaw Diesel Super Series (ODSS) for 2023 and 2024, the company announced. Hot Shot’s Secret also recently announced title sponsorship for the National Hot Rod Diesel Association (NHRDA) for 2023. With title sponsorship confirmed for ODSS and NHRDA, Hot Shot’s… Continue reading Hot Shot’s Secret Named ODSS Title Sponsor

Holley Appoints New CFO

Holley has appointed Jesse Weaver as the company’s new chief financial officer, the company announced. Weaver will succeed Stephen Trussell, who has served as the company’s interim chief financial officer since September 30, 2022. Trussell will continue as the company’s vice president of finance, a role he has held since 2009. Weaver, who has nearly… Continue reading Holley Appoints New CFO

Kyle Fickler Joins ProCharger

Accessible Technologies, parent company of ProCharger and Inovair, has named Kyle Fickler the ProCharger director of business development, the company announced. Fickler previously served as the director of sales and business development at Driven Racing Oil, director of business development at Aeromotive and vice president of marketing at Weld Racing, the company said. Fickler is… Continue reading Kyle Fickler Joins ProCharger

BorgWarner Included on 2023 List of America’s Most Responsible Companies

BorgWarner has been included on Newsweek’s list of America’s Most Responsible Companies 2023, the company announced. Presented by Newsweek and Statista Inc., the awards list was announced on Dec. 7 and can currently be viewed on Newsweek’s website. America’s Most Responsible Companies were selected based on publicly available key performance indicators derived from CSR Reports,… Continue reading BorgWarner Included on 2023 List of America’s Most Responsible Companies

SRX, ESPN Partner to Revive ‘Thursday Night Thunder’

Superstar Racing Experience (SRX) and ESPN have announced a multi-year media rights agreement that will see the series air exclusively on ESPN and revive the channel’s “ESPN Thursday Night Thunder” branding, the organizations announced. In Summer of 2023, the races will air on six consecutive Thursday nights at 9 p.m. ET on ESPN and the… Continue reading SRX, ESPN Partner to Revive ‘Thursday Night Thunder’

Lime Rock Park, GRIDLIFE Renew Festival Partnership

Following the inaugural event in 2022, GRIDLIFE will return to Lime Rock Park in 2023 for the two-day GRIDLIFE Circuit Legends motorsports festival, the facility announced. Lime Rock Park signed a three-year deal with the grassroots motorsports event and lifestyle brand, bringing GRIDLIFE back to the Connecticut circuit through 2026. “We had heard about GRIDLIFE… Continue reading Lime Rock Park, GRIDLIFE Renew Festival Partnership

Royal Purple Continues as Official Engine Oil of Formula DRIFT

Royal Purple is continuing its partnership with Formula DRIFT for the 2023 and 2024 seasons as the Official Engine Oil of the series, the company announced. “We are honored to have Royal Purple return as the official engine oil of Formula DRIFT for a fourth and fifth year, especially as we celebrate our landmark 20th… Continue reading Royal Purple Continues as Official Engine Oil of Formula DRIFT

Hoosier Racing Tire Introduces New ‘Hoosier Hero’ Driver Recognition Program

Hoosier Racing Tire has launched a new driver recognition program, the company announced. Announced at the 2022 PRI Show, the Hoosier Hero program aims to recognize accomplished drivers across various driving disciplines, the company said. Recognized drivers will be selected through a nomination and voting process beginning in 2023, Hoosier Tire representatives said. “Hoosier Heroes… Continue reading Hoosier Racing Tire Introduces New ‘Hoosier Hero’ Driver Recognition Program

Dayco Partners with TSR for 2023 NHRA Season

Dayco has formed a partnership with Tony Stewart Racing (TSR) in the NHRA Camping World Drag Racing Series for the 2023 season that includes supplying the team with its 11mm blower belt, along with technical support, the company said. TSR just completed its inaugural NHRA season, earning five victories in 2022 – four in Funny… Continue reading Dayco Partners with TSR for 2023 NHRA Season