VP Racing Grows Licensing Program

VP Racing Grows Licensing Program | THE SHOPVP Racing has expanded its lineup of licensing partners, the company announced.

“VP Racing’s licensing program is run with one objective in mind, to expand the brand reach and play a significant role in building the brand in the U.S. and globally,” said Bob Merz, director of brand management and licensing at VP. “Our licensees are chosen for their quality design, manufacturing capabilities, and varied distribution networks. Our new licensees join a portfolio of established VP licensing partners, including Mr. Brands, M2 Machines and Mattel.”

Pacific Swell Brands, VP Racing’s exclusive licensing agency, secured deals in a range of automotive and lifestyle products, including:

  • Stainless steel wall art from Chrome Domz
  • Apparel and headwear from CPTN Apparel
  • Apparel and headwear for racetracks from Craton
  • Barware from Cymba
  • Decals from Decalcomania
  • Metal signs from Desperate Enterprises
  • Die-cast vehicle replicas in 1:18, 1:24, 1:43, and 1:64 scale, scale gas pumps, dioramas, shop tools, and vehicle lifts from Greenlight
  • Auto cargo management from Hoch Brands
  • Licensed paintings, prints, posters, and t-shirts from Kelly Telfer

“We are very proud of the work we have done with VP Racing, “said Vivian Velasco, President of Pacific Swell Brands. “VP Racing is not only a great brand with wide recognition among fans of all motorsports, but they are also great partners to their licensees and support their efforts in bringing the products to fans.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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