Drag Racing: A Straight Shot to Sales

Partner with racers and tracks to build your brand. (Photo courtesy K&N Engineering)

Don’t lose time connecting to these power-hungry customers…

Plews & Edelmann Celebrates Automotive Communications Award

Andrew Moe, Director of Marketing Services at Plews & Edelmann, accepts the Automotive Communications Award at AAPEX 2023.

Its B2B application creates conversations around power steering system sales…

WAREHOUSE Auto & Social Club Opens in Utah

WAREHOUSE, a new, community-driven private car and social club, opened Jan. 19 in Park City, Utah.

The facility includes 9,000 square feet of club-level amenities…

Holley Names Philip Dobbs SVP of Customer Experience Marketing

Philip Dobbs, Holley SVP of customer experience marketing. (Photo: Business Wire)

Marketing veteran will lead customer engagement, digital strategy & brand focus…

F.A.T. Ice Race Makes North American Debut in Aspen

Lifestyle brand F.A.T. International announces the first-ever North American F.A.T. Ice Race, Feb. 8-10 in Aspen. (Photo: Stephan Bauer)

First-ever U.S. competition features rare & specialty race cars on a slick, snowy track…

MAXTRAX Named Official Traction Board of KOH Every Man Challenge

MAXTRAX has been named the official traction board of the Every Man Challenge at the 2024 Progressive King of the Hammers.

Makers of innovative 4WD recovery gear support renowned off-road series…

REVO Opens US-Based Operations in Southern California

REVO offers performance parts & tuning solutions from a new warehouse in California.

Offers performance parts & tuning solutions for multiple brands…

Turn 14 Distribution Adds XClutch USA to Line Card

Clutch lineup touches a variety of automotive markets…

Green Named Hot Shot’s Secret Dealer Sales Manager

Steve Green for Hot Shot’s Secret

Experienced leader brings more than two decades of dealer network experience…

McAllister, Wittenschlaeger Join Öhlins Racing Leadership Team

Tenneco positioning suspension brand for global growth…

K1 Speed Acquires Autobahn/Accelerate Indoor Speedway

Founded in 2003, K1 Speed is the world’s largest indoor electric kart racing operator, with 83 locations in seven different countries and 29 states.

Transaction adds 11 electric go-karting locations in four states…

Rebel Bourbon Signs Sponsorship Agreement with RCR

Lux Row Master Distiller John Rempe stands in front of the No. 8 Rebel Bourbon car at Lux Row Distillers in Bardstown, Kentucky.

Kentucky brand will appear on Kyle Busch’s No. 8 Chevrolet in select NASCAR Cup Series events…

5-Hour ENERGY Partners With Rahal Letterman Lanigan Racing

5-hour ENERGY joined the team as a full-season associate sponsor of the No. 30 entry for Pietro Fittipaldi for the 2024 NTT INDYCAR SERIES season.

The full-season associate sponsor will support Pietro Fittipaldi in the No. 30…

OPTIMA Plans Special EV Camping Area, Trail Runs at KOH

EV and hybrid owners are invited to the second annual OPTIMA Unplugged Powered by Clarios and Presented by DCE event as part of the King of the Hammers off-road festivities.

Will host more than 100 electric & hybrid vehicles for the second annual OPTIMA Unplugged event…

Meyer Distributing Partners With Currie Enterprises

Specialty rear ends & components now available…