Tag: Performance

Yukon Gear & Axle Details Summer Rebate Program

Yukon Gear & Axle has revealed new details for its 2023 Summer Rebate program, the company announced. Retail consumers looking to upgrade their differential and drivetrain products can save up to $175 on Yukon branded products. Ten different products will offer special discounts for consumers, the company said. “These types of rebate programs help our… Continue reading Yukon Gear & Axle Details Summer Rebate Program

WEC Developing 24 Hours of Le Mans Video Game

The FIA World Endurance Championship and the 24 Hours of Le Mans are developing a new endurance racing video game, the series announced. Titled “FIA WEC: Le Mans Ultimate” and developed by Motorsports Games and Studio 397, the new video game is expected to be released in December 2023, the studio announced. The PC-based game… Continue reading WEC Developing 24 Hours of Le Mans Video Game

Austin Hatcher Foundation Adds New Racing-Focused Therapy Program

Backed by support from Hixon Motor Sports (HMS), the Austin Hatcher Foundation for Pediatric Cancer (AHF) is adding a new STEM-based program called “E-Racing” through its Industrial Arts Education Therapy division, the foundation announced. The E-Racing program aims to inspire children who have been affected by childhood cancer to take an interest in engineering, the… Continue reading Austin Hatcher Foundation Adds New Racing-Focused Therapy Program

VP Racing Renews Licensing Agreement With Mr. Brands

VP Racing has renewed its licensing agreement with Mr. Brands, an automotive accessory consumer product manufacturer, the company announced. “Mr. Brands has proven to be an incredible licensee over the past three years,” said Bob Merz, director of brand management and licensing for VP Racing. “Mr. Brands’ product quality and ever-expanding line of automotive accessories… Continue reading VP Racing Renews Licensing Agreement With Mr. Brands

PPIHC Partners With USAC

The Broadmoor Pikes Peak International Hill Climb (PPIHC) is partnering with the United States Auto Club (USAC) for the 2023 event, organizers announced. While the PPIHC remains a self-sanctioned motorsports event, USAC will provide added safety oversight and best practices which will result in streamlined operations and cost savings, PPIHC officials said. “USAC is honored… Continue reading PPIHC Partners With USAC

Schwartz Performance President Sets 81 Land Speed Records

Schwartz Performance President Jeff Schwartz set 81 new land speed records in the production motorcycle and modern performance car categories during the East Coast Timing Association (ECTA) event in held in Blytheville, Arkansas, earlier this month, according to Schwartz Performance. Combined with last fall’s records, Schwartz now has 146 land speed records with the ECTA,… Continue reading Schwartz Performance President Sets 81 Land Speed Records

Fox Factory Names New CFO

Fox Factory Holding Corp. has appointed Dennis Schemm to the role of chief financial officer (CFO) effective June 12, the company announced. Schemm will succeed Interim CFO, Maggie Torres, who will retire upon his arrival. “I’m excited to add Dennis to my leadership team. His wealth of experience driving strategic organizational transformation will be a… Continue reading Fox Factory Names New CFO

Firestone Uses Recycled Plastic in Indianapolis 500 Tires

As the exclusive tire supplier of the NTT IndyCar Series, Bridgestone and Firestone have incorporated recycled butadiene, a substance produced from used plastic shopping bags, film, stretch wrap and other flexible polymer packaging in all Firestone Firehawk race tires used at the Indianapolis 500, the tire manufacturer announced. The new monomer replaces the petroleum-based monomer… Continue reading Firestone Uses Recycled Plastic in Indianapolis 500 Tires

AP Racing Designs Brake System for NASCAR 24 Hours of Le Mans Entry

AP Racing has designed a new brake system and will serve as the brake supplier for NASCAR’s 24 Hours of Le Mans Garage 56 entry, the company announced. NASCAR is entering the 24 hours of Le Mans race in June, competing as an experimental Garage 56 entry. It is a joint venture from IMSA, Hendrick… Continue reading AP Racing Designs Brake System for NASCAR 24 Hours of Le Mans Entry

20 Years of Drifting

The premier American drifting series, Formula DRIFT, turns 20 years old in 2023 and is stronger than ever.

This article originally appeared in the June 2023 issue of THE SHOP magazine. Twenty years. Two decades. Time rips by when you’re having fun, and there’s no doubt the sport of drifting is fun. Amazingly, the premier American drifting series, Formula DRIFT, turns 20 years old in 2023 and is stronger than ever, with growing… Continue reading 20 Years of Drifting