Tag: Off-Road & 4×4

KYB Joins ‘Better Climate Challenge’ Initiative

The U.S. Department of Energy (DOE) announced a commitment from over 90 companies and organizations to reduce their carbon emissions by 50% by 2030 through DOE’s Better Climate Challenge, including KYB, the company announced. The national public-private partnership calls on organizations across the country to set portfolio-wide greenhouse gas reduction targets and share their solutions… Continue reading KYB Joins ‘Better Climate Challenge’ Initiative

ROUSH Performance Unveils 2022 Ranger Package

ROUSH Performance has unveiled its 2022 ROUSH Ranger, which includes an upgraded off-road performance suspension, upgraded wheels, 32-inch all-terrain tires, off-road lighting and premium interior upgrades. The ROUSH Ranger is available in nine different exterior colors, including an all-new Hot Pepper Red Metallic option. The ROUSH Ranger features a dual-tip cat-back exhaust system that increases… Continue reading ROUSH Performance Unveils 2022 Ranger Package

RANDYS Worldwide Marks 40th Anniversary with New Employee Ownership Program

RANDYS Worldwide recently celebrated its 40th anniversary by awarding its employees with a stake in the company, the company announced. On Feb. 15, all RANDYS full-time employees were awarded units in the company to provide an economic interest in the business as part of its new Team Ownership Program (TOP). RANDYS introduced the new program… Continue reading RANDYS Worldwide Marks 40th Anniversary with New Employee Ownership Program

King Shocks to Sponsor SCORE San Felipe 250

Beginning its 10th year as the SCORE World Desert Championship’s Official Shock, King Shock Technology has expanded its involvement with SCORE International by signing a three-year agreement to become the title sponsor of the SCORE San Felipe 250 held in San Felipe, Baja California, Mexico, the company announced. This year’s King Shocks 35th SCORE San… Continue reading King Shocks to Sponsor SCORE San Felipe 250

Jeep Adds Gobi Exterior Paint Color for Gladiator, Wrangler

The Jeep brand is adding the Gobi paint color as an available exterior color option on the 2022 Jeep Gladiator and Wrangler models, the automaker announced. Deriving its name from the desert in Asia, Gobi joins the lineup of special-run custom color options for the Jeep Gladiator and Wrangler lineups. Gobi first debuted on the… Continue reading Jeep Adds Gobi Exterior Paint Color for Gladiator, Wrangler

Accel Plastics Rebranded as AXC

A group of aftermarket truck accessory veterans recently acquired Accel Plastics, a manufacturing company that creates thermoformed products for heavy trucks and industrial markets, and rebranded the company as AXC, the company announced. Along with the rebrand, the company launched its new Defender and XLine series of Fender Flares. Key leaders include company President John… Continue reading Accel Plastics Rebranded as AXC

AAM Group’s ‘The Event’ Sees Growth in 2021

The AAM Group released final participation numbers for its The Event 2021 virtual product expo, the organization announced, with results showing increased engagement from all partners, including resellers, suppliers and AAM’s warehouse distributor membership. The expo featured new products in category- and product-level videos designed to create more informed local resellers, organizers said. In total,… Continue reading AAM Group’s ‘The Event’ Sees Growth in 2021

E.C.D. Automotive Adds 3-D Rendering for Customers

E.C.D. Automotive Design (E.C.D.) has added a new step in its bespoke car design process by crafting a photorealistic design video of each client’s unique custom build ahead of the project’s completion, the builder announced. Created with 3-D creation tool Unreal Engine by Epic Games, which has been used in film, television and video games,… Continue reading E.C.D. Automotive Adds 3-D Rendering for Customers

Featured Product: Pro Comp 6-Inch Lift Kits for 4WD Ford F-150

Take your 2021 or newer four-wheel drive Ford F-150 to the next level with the all-new Pro Comp 6-inch lift kit. Pro Comp’s 6-Inch lift kit provides a unique, one-of-a-kind look, and maximized ride height, allowing you to run larger tires up to 35-inches and gain additional ground clearance for venturing off-road. Pro-Comp’s F-150 6-inch… Continue reading Featured Product: Pro Comp 6-Inch Lift Kits for 4WD Ford F-150

Kahn Media Acquires TREAD Agency

Kahn Media has acquired the assets of TREAD Agency, a public relations and marketing firm servicing the outdoor industry, the company announced. TREAD Agency will function as a sub-brand of Kahn Media and provide digital marketing services with a focus on shooting sports, fishing and boating, off-road, overland and related market segments. “Kahn Media is… Continue reading Kahn Media Acquires TREAD Agency

Quadratec Appoints Rob Jarrell to Lead Video Production Department

Rob Jarrell

Quadratec recently promoted Rob Jarrell to the position of video production manager of both its Jeep and Bronco divisions, effective immediately, the company announced. Jarrell, known as the “face of Quadratec,” brings 12 years of experience as a graphic designer and host of the company’s YouTube channel. His instructional and informative videos have been viewed… Continue reading Quadratec Appoints Rob Jarrell to Lead Video Production Department

Hellwig Earns National Women’s Business Enterprise Certification

  Hellwig Suspension Products, a manufacturer of towing, hauling and performance suspension products, has received official recognition as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the company announced. The Women’s Business Enterprise recognition certifies that Hellwig Products is owned, operated and controlled by a woman, the organization said. Hellwig Products… Continue reading Hellwig Earns National Women’s Business Enterprise Certification

Meyer Distributing Announces UTV Giveaway Winner

Meyer Distributing has announced that Lee Transport Equipment, located in Charlotte, North Carolina, and Columbia, South Carolina, is the winner of its custom Polaris RZR XP 4 1000 giveaway. The modified UTV came equipped with products from Warn Industries, Method Racing Wheels, Tensor Tires, Fab Fours, Hypertech, Rugged Radio, K&N Engineering, MBRP, PRP Seats, Kleinn Horns and… Continue reading Meyer Distributing Announces UTV Giveaway Winner

Quadratec Appoints New Senior Category Managers

Quadratec has promoted Howard Fullerton and Dan O’Connor to senior category manager positions, effective immediately, the company announced. The duo brings more than three decades of combined automotive industry experience in sales, purchasing and pricing, and offers proven results discovering and managing scores of vendors across the robust Quadratec catalog and digital product landscape, the company… Continue reading Quadratec Appoints New Senior Category Managers