Tag: Off-Road & 4×4

Mickey Thompson Tires & Wheels Promotes Tausch to Senior Director of Marketing

Mickey Thompson Tires & Wheels has promoted Heather Tausch, currently director, product management, to senior director, marketing, the company announced. In this new role, Tausch will lead Mickey Thompson’s product and marketing teams and will be responsible for overseeing the strategy and execution for all product development and marketing activities to form holistic consumer-targeted go-to-market… Continue reading Mickey Thompson Tires & Wheels Promotes Tausch to Senior Director of Marketing

Yakima Restructures Global Leadership

Yakima’s Ryan Martin, current CEO of the Americas Region, will increase his responsibilities to oversee the company in Australasia (Australia, New Zealand and neighboring Pacific Islands) and Europe, Middle East and Africa (EMEA), the company announced. Martin has served as CEO of the Americas Region since 2014 and during his tenure has overseen organizational transformation, top and bottom line growth,… Continue reading Yakima Restructures Global Leadership

Jeep Revives ‘Punk’n’ Exterior Color for 2023 Wrangler Models

The Jeep brand is bringing back the Punk’n exterior paint color for a limited time as an available option on all 2023 Jeep Wrangler models, the automaker announced. Named after the festive fall fruit, Punk’n is a brilliant orange and was originally offered on the Jeep Wrangler from the 2018 to 2020 model years. “Bringing back Punk’n… Continue reading Jeep Revives ‘Punk’n’ Exterior Color for 2023 Wrangler Models

SBN All-Female Build Debuts at SEMA Show

The SEMA Businesswomen’s Network (SBN) All-Female Build project, a Ford Bronco 4-door Wildtrak made its debut at the 2022 SEMA Show in Las Vegas, the organization announced. With support from the entire community, women volunteers ranging in ages and skill sets wrenched on the vehicle, the organization said, and volunteers outfitted the Bronco with a full slate of… Continue reading SBN All-Female Build Debuts at SEMA Show

Baja Designs, Turn 14 Distribution Win SEMA Manufacturer, Channel Partner of the Year

Baja Designs Inc. was named SEMA Manufacturer of the Year and Turn 14 Distribution was named SEMA Channel Partner of the Year at the 2022 SEMA Show in Las Vegas, Nevada, the organization announced. Announced at the SEMA Show Kick-Off Breakfast before the SEMA Show floor opened, the awards represent outstanding commitment to the $51… Continue reading Baja Designs, Turn 14 Distribution Win SEMA Manufacturer, Channel Partner of the Year

SEMA Show Battle of the Builders Narrowed to Top 40

The Specialty Equipment Market Association (SEMA) has revealed the Top 40 builders in the SEMA Battle of the Builders competition, the organization announced. Battle of the Builders is a competition to honor and recognize builders at the premier automotive trade show, the SEMA Show. The 2022 Battle of the Builders Top 40 (by category): Hot… Continue reading SEMA Show Battle of the Builders Narrowed to Top 40

MasterTop Joins Quadratec Stable of Brands

Quadratec has added MasterTop to its family of brands, the companies announced. Beginning immediately, MasterTop branded products will be sold to new wholesale customers only through Quadratec. We look forward to streamlined product procurement, shipping, enhanced customer service, and an overall improved experience for our wholesale customers. Launched in the spring of 2016, MasterTop produces… Continue reading MasterTop Joins Quadratec Stable of Brands

Yakima Partners with Meyer Distributing

Yakima cargo and gear management products will now be available through Meyer Distributing’s network of retailers, the companies announced. The partnership will make Yakima’s lineup of cargo management and basecamp equipment accessible through aftermarket jobbers, RV and Marine dealers, the company said. “We see a growing opportunity across the aftermarket automotive segment to help consumers… Continue reading Yakima Partners with Meyer Distributing