Mickey Thompson Tires & Wheels Promotes Tausch to Senior Director of Marketing

Mickey Thompson Tires & Wheels Promotes Tausch to Senior Director of Marketing | THE SHOPMickey Thompson Tires & Wheels has promoted Heather Tausch, currently director, product management, to senior director, marketing, the company announced.

In this new role, Tausch will lead Mickey Thompson’s product and marketing teams and will be responsible for overseeing the strategy and execution for all product development and marketing activities to form holistic consumer-targeted go-to-market plans, the company said.

“Heather’s deep knowledge and experience in the industry has made her an invaluable member of the Mickey Thompson team,” said Dominick Montouri, president, Mickey Thompson. In this expanded leadership role, we are confident Heather will continue to strengthen Mickey Thompson’s position in the performance aftermarket.”

“As Mickey Thompson enters its 60th anniversary, I am excited to serve such an iconic motorsports brand,” said Tausch. “I am committed to keeping Mickey Thompson true to its legacy as the company continues to grow.”

Since Tausch joined the company in 2020, Mickey Thompson has won four SEMA Best New Product awards over two consecutive years. She has experience in various aftermarket segments, including MOMO Motorsports and Peak’s BlueDEF. Additionally, Tausch serves as both a Select Committee Member of the SEMA Wheel & Tire Council and as Mickey Thompson’s liaison as a PRI Founding Member, the company said.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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